23-01-2013, 12:57 PM
iPod
[attachment=48162]
Introduction
The iPod is a line of portable media players designed and marketed by Apple Inc
The Product was developed in the year and was launched on Oct23,2001
There are four variants of iPod
First Generation iPod
iPod Mini
iPod Nano
iPod Shuffle
iPod Users could download songs and videos from iTunes store and with this introduction of online music store in april29,2003, the market for the product increased.
Reasons of Apple’s iPod Redesign
Technology
Product Components like Screens, Software, Hardware enhancements
Processes
Economic
Low Demand for a Particular Model of iPod
Excessive Warrant Claims (Battery Criticism)
Need to reduce Cost
Social and Demographic
Legal Issue
Patent issues like Music Jukebox breach, Zen Patent, DRM System
Competitive
Being Competitive with its competitors like iZod, Zune, Sony, Samsung
w.r.t product and service ,advertising/promotions .
Value Analysis
Value has different aspects which include company values; which relates to new innovations, job growth, reducing costs, as well as long term production and so forth. Value must meet customers’ needs which they benefit from the product or service.
Value can be linked to the Apple iPod in three different aspects
One from the point of the customer.
The other being the competitive advantage
The third in relation to the design element
Legal, Ethical , Environmental Issues
Apple faced law suits in 2003 that alleged the life of batteries of iPod was much shorter than advertised.
Criticism of durability-Planned obsolescence.
Exploitation of Workforce in iPod’s factories in china.
Apple faced lawsuits in April 2005 of iPod having disregarded patents,
Lawsuit by Advanced audio devices on music jukebox breach
Lawsuit by Pat rights on Apple’s DRM System
Creative Technology’s Zen Patent
Criticism of Product itself. Terming the quality of 3rd generation iPod as weak.
Uncomfortable ear buds and Harmful effects of earphones
Customization
Apple provides different varieties of iPod that comes in various colors, specs etc.
It provides more of a Software (ie User Interface) based Customizations. This can be made by the owners themselves
It allows delayed differentiation by Adding a free laser-engraved message to any new iPod. And choose signature gift wrapping to make it even more special.
Reliability and Durability
iPods have been criticized for alleged short life-span and fragile hard drives.
A 2005 survey conducted on the MacInTouch website found that the iPod line had an average failure rate of 13.7%.
In late 2005, many users complained that the surface of the first generation iPod nano can become scratched easily, rendering the screen unusable.
[attachment=48162]
Introduction
The iPod is a line of portable media players designed and marketed by Apple Inc
The Product was developed in the year and was launched on Oct23,2001
There are four variants of iPod
First Generation iPod
iPod Mini
iPod Nano
iPod Shuffle
iPod Users could download songs and videos from iTunes store and with this introduction of online music store in april29,2003, the market for the product increased.
Reasons of Apple’s iPod Redesign
Technology
Product Components like Screens, Software, Hardware enhancements
Processes
Economic
Low Demand for a Particular Model of iPod
Excessive Warrant Claims (Battery Criticism)
Need to reduce Cost
Social and Demographic
Legal Issue
Patent issues like Music Jukebox breach, Zen Patent, DRM System
Competitive
Being Competitive with its competitors like iZod, Zune, Sony, Samsung
w.r.t product and service ,advertising/promotions .
Value Analysis
Value has different aspects which include company values; which relates to new innovations, job growth, reducing costs, as well as long term production and so forth. Value must meet customers’ needs which they benefit from the product or service.
Value can be linked to the Apple iPod in three different aspects
One from the point of the customer.
The other being the competitive advantage
The third in relation to the design element
Legal, Ethical , Environmental Issues
Apple faced law suits in 2003 that alleged the life of batteries of iPod was much shorter than advertised.
Criticism of durability-Planned obsolescence.
Exploitation of Workforce in iPod’s factories in china.
Apple faced lawsuits in April 2005 of iPod having disregarded patents,
Lawsuit by Advanced audio devices on music jukebox breach
Lawsuit by Pat rights on Apple’s DRM System
Creative Technology’s Zen Patent
Criticism of Product itself. Terming the quality of 3rd generation iPod as weak.
Uncomfortable ear buds and Harmful effects of earphones
Customization
Apple provides different varieties of iPod that comes in various colors, specs etc.
It provides more of a Software (ie User Interface) based Customizations. This can be made by the owners themselves
It allows delayed differentiation by Adding a free laser-engraved message to any new iPod. And choose signature gift wrapping to make it even more special.
Reliability and Durability
iPods have been criticized for alleged short life-span and fragile hard drives.
A 2005 survey conducted on the MacInTouch website found that the iPod line had an average failure rate of 13.7%.
In late 2005, many users complained that the surface of the first generation iPod nano can become scratched easily, rendering the screen unusable.