23-02-2013, 11:17 AM
A project on CAMPUS RECRUITMENT PROCESS OF FIRSTNAUKRI.COM
[attachment=51564]
INDUSTRY PROFILE
The Recruitment Industry is a very large industry in the present day today. There are many online recruitment processes of various types that help many job seekers to get into the industry. The recruitment involves lot of stages and it is a very rigorous task to identify the right people for the right job for the right company. This industry is very huge and a lot of cost is involved. Recruitment refers to the process of attracting, screening, selecting and on-boarding a qualified person for a job. At the strategic level, it may involve the development of an employer brand which includes an employee offering. The stages of the recruitment process include : Job Analysis and developing a person specification; the sourcing of candidates by networking , advertising or other such methods; matching candidates to job requirements and screening individuals using testing (skills or personality assessment);assessment of candidate . Motivations and their fit with organizational requirements by interviewing and other assessment techniques. The requirement process also includes the making and finalizing of job offers and the induction and on-boarding of new employees.
With the system of the job market today, registering with one or more job sites has become important in any organization. Apparently, job market gossip is among the favorite topics in any organization. This market had been operating only based on referrals and recommendations for a long time. Hence, there existed a gap between the demanding employers and the deserving candidates. The intermediaries who could play a role in between were the consultancies, and the employers had to depend only on these sources for getting their requirement filled.
COMPANY PROFILE-
First Naukri.com is a naukri.com group portal and is one of the biggest job search networks for college students and recent graduates. The site is exclusively targeted towards entry level hiring .Maintaining the largest database of colleges and students across various courses in India; it brings relevant employers and prospective students in touch with each other. For fresh graduates, the site offers help to build the perfect CV, tips on personal grooming, and advice on how to present oneself to the perspective employer, thus making the job search simple and easier.
With an in-depth understanding of the entry level job market and a proven and successful background of the recruitment industry (being a naukri.com group portal), the site is well-equipped to market you in the best possible manner to the potential employers.
For the recruiters, the site is the perfect platform to reach an expansive database of talented, entry level employees. There is a wide range of recruitment solutions such as showcasing your company to the graduate community through online videos, presentations etc. This ensures that you are able to reach deserving candidates even in remote corners of the country. It's our endeavor to make your entry level hiring process easier and quicker.
Info Edge (India) Limited was incorporated on May 1, 1995 under the Companies Act, 1956. This was later converted into Public Limited on April 27, 2006. Info Edge (India) Limited is a leading provider of online solutions in fields like recruitment, matrimonial & real estate classifieds and related services in India. Major divisions of the company in online space are, the online recruitment division, the flagship brand www.naukri.com; online matrimonial division www.jeevansathi.com; real estate division www.99acres.com; www. naukrigulf.com for the Middle East online recruitment market; a career counseling and guidance site (www.asknaukri.com); a professional networking site (www.brijj.com); Shiksha.com to cater to the needs of education. The offline business includes an executive search firm called Quadrangle and allcheckdeals.com.
NATURE OF BUSINESS CARRIED
Naukri.com is one of the services of India Info edge, the mother company . All the policies and the business operations are still decided by the mother company. There are many other services of the mother company and as the services are many the businesses is well differentiated and systemized. The product could be differentiated from the other recruitment advertising modes (both for job seekers and recruiters) as an option that would be ‘very convenient and cheap.’ On this positioning platform online recruitment would be better than print medium, HR consultants, and campus recruitment. However, on this positioning platform, online recruitment advertising and referrals provide similar benefits. So, for differentiating on-line medium from referrals, a third dimension, the number of options available, could be added. The positioning statement could, therefore, be “a cheap and a very convenient option to choose from several job offers/job seekers.” There are many business carried out under the various names of the parent company. They are into a number of verticals.
PRODUCTS/SERVICES PROFILE
Naukri.com is currently positioned in the online recruitment and job search space. It can define its business based on products and services delivered or customer functions fulfilled. A possible list of definitions could include online advertising site for vacancies; Internet based recruitment related products and services business; online resume source; online information source for job seekers on available jobs; online job application method; online resume services for job-seekers, etc. Another way of defining a firm’s business is to base the definition on the firm’s core competencies. Naukri.com has developed competencies in creating and running a website and associated technologies. The firm is competent at facilitating matches between the job providers
and the job seekers using its website and the power of Internet and e-mail. This definition enables the firm to diversify in the future to any product category where the firm can facilitate matches between two or more sets of parties using a website, the Internet, and e-mail through its proprietary technology and databases. A visit to naukri.com website indicates that the firm is already experimenting with matrimonial matches and matches involving owners of building plots, houses, and apartments with those seeking to purchase or rent property. These initiatives could be carried forward to other products and services such as educational courses, cars etc.
COMPETITORS INFORMATION
In an online business, the customer front of the operation is openly known and hence there is a tendency on the part of the imitators to replicate what seems to be workable and successful. Thus, naukri.com needs to be wary of copycats. Loyalty in an online environment must be carefully analyzed. A job seeker visiting its website repeatedly must be considered as showing only limited loyalty as he may visit many similar websites almost simultaneously. On the other hand, recruiters may show some loyalty as there is a direct cost associated with job posting and some level of relationship may have formed with them due to the interaction the sales force is able to create.
The question that needs addressing is how to make the offer to the recruiters and the job seekers special or different from an offer from a competitor. There is also the problem of commoditization of service due to increasing competition and other service providers offering almost the same services. With customers—recruiters and the job seekers—becoming aware of different online job-related services available in the market, it would become increasingly difficult to keep pace with the customer expectations on changes or improvements in website or the value propositions. The intense competition would also mean that all costs must be kept low;
Unless it operates efficiently, there is the danger of being ‘priced out.’
Size does matter and naukri.com’s financial base and operation magnitude are still much smaller
when compared to its main rivals. The business is configured optimally for the next growth phase and unless there is turbulence in the market, all naukri.com needs to do is continue using its nurtured source of advantage which more or less seems to be its salesforce along with its technical team. The value in the minds of the clients of naukri.com portal is higher as compared to other online recruitment sites. The company needs to maintain a balance between advertisement budget and the issue of having more salesforce with their monetary incentives.
LEARNING EXPERIENCE
Project work-My guide told me about the company and history of the company. How it works? How it started? Which is the P company of this product.
They told me that, Info Edge India Ltd. is a base company and others are the product of this companylike firstnaukri.com,99acres.com and jeevansathi.com etc.firstnaukri.com is a info Edge (naukri.com)group company. The site is exclusively targeted towards entry level and campus hiring.firstnaukri.com are biggest job search networks for college students and recent graduates. For the corporate, the site is the platform to reach an expensive database of talented entry level employee. Wide range of recruitment solution such as showcasing your company to the graduates community through online video, presentation etc. This ensures that you are able to reach deserving candidate even in remote corner of the country.
CORPORATE TEAM
There are two teams .First one is corporate team and second one is campus hiring team. Corporate team deals with the company. Corporate team makes a list of company and they search the contact number and the name of HR of the company. After that, they talk with the company regarding the job opening. Those companies who want a candidate, they will give a criteria list like, some company wants engineer, graduates and post graduates. Firstnaukri provides a suitable candidate.
CAMPUS HIRING TEAM
Campus team basically deals with the colleges. They make the list of colleges i.e. area-wise, like Mumbai, Chennai, Kolkata etc. Campus team talks with the colleges. College gives the data of the student. On the basis of those data, firstnaukri.com is providing campus hiring.
WORK
My guide taught me about, How to speak with the candidate? How to give the information about the job opening? How do you know that they are interested or not?
First, we inform to the candidate regarding the job opening .We have to give all information about company, job designation ,job location and salary. If they are interested then we will schedule interview for those candidate.
[attachment=51564]
INDUSTRY PROFILE
The Recruitment Industry is a very large industry in the present day today. There are many online recruitment processes of various types that help many job seekers to get into the industry. The recruitment involves lot of stages and it is a very rigorous task to identify the right people for the right job for the right company. This industry is very huge and a lot of cost is involved. Recruitment refers to the process of attracting, screening, selecting and on-boarding a qualified person for a job. At the strategic level, it may involve the development of an employer brand which includes an employee offering. The stages of the recruitment process include : Job Analysis and developing a person specification; the sourcing of candidates by networking , advertising or other such methods; matching candidates to job requirements and screening individuals using testing (skills or personality assessment);assessment of candidate . Motivations and their fit with organizational requirements by interviewing and other assessment techniques. The requirement process also includes the making and finalizing of job offers and the induction and on-boarding of new employees.
With the system of the job market today, registering with one or more job sites has become important in any organization. Apparently, job market gossip is among the favorite topics in any organization. This market had been operating only based on referrals and recommendations for a long time. Hence, there existed a gap between the demanding employers and the deserving candidates. The intermediaries who could play a role in between were the consultancies, and the employers had to depend only on these sources for getting their requirement filled.
COMPANY PROFILE-
First Naukri.com is a naukri.com group portal and is one of the biggest job search networks for college students and recent graduates. The site is exclusively targeted towards entry level hiring .Maintaining the largest database of colleges and students across various courses in India; it brings relevant employers and prospective students in touch with each other. For fresh graduates, the site offers help to build the perfect CV, tips on personal grooming, and advice on how to present oneself to the perspective employer, thus making the job search simple and easier.
With an in-depth understanding of the entry level job market and a proven and successful background of the recruitment industry (being a naukri.com group portal), the site is well-equipped to market you in the best possible manner to the potential employers.
For the recruiters, the site is the perfect platform to reach an expansive database of talented, entry level employees. There is a wide range of recruitment solutions such as showcasing your company to the graduate community through online videos, presentations etc. This ensures that you are able to reach deserving candidates even in remote corners of the country. It's our endeavor to make your entry level hiring process easier and quicker.
Info Edge (India) Limited was incorporated on May 1, 1995 under the Companies Act, 1956. This was later converted into Public Limited on April 27, 2006. Info Edge (India) Limited is a leading provider of online solutions in fields like recruitment, matrimonial & real estate classifieds and related services in India. Major divisions of the company in online space are, the online recruitment division, the flagship brand www.naukri.com; online matrimonial division www.jeevansathi.com; real estate division www.99acres.com; www. naukrigulf.com for the Middle East online recruitment market; a career counseling and guidance site (www.asknaukri.com); a professional networking site (www.brijj.com); Shiksha.com to cater to the needs of education. The offline business includes an executive search firm called Quadrangle and allcheckdeals.com.
NATURE OF BUSINESS CARRIED
Naukri.com is one of the services of India Info edge, the mother company . All the policies and the business operations are still decided by the mother company. There are many other services of the mother company and as the services are many the businesses is well differentiated and systemized. The product could be differentiated from the other recruitment advertising modes (both for job seekers and recruiters) as an option that would be ‘very convenient and cheap.’ On this positioning platform online recruitment would be better than print medium, HR consultants, and campus recruitment. However, on this positioning platform, online recruitment advertising and referrals provide similar benefits. So, for differentiating on-line medium from referrals, a third dimension, the number of options available, could be added. The positioning statement could, therefore, be “a cheap and a very convenient option to choose from several job offers/job seekers.” There are many business carried out under the various names of the parent company. They are into a number of verticals.
PRODUCTS/SERVICES PROFILE
Naukri.com is currently positioned in the online recruitment and job search space. It can define its business based on products and services delivered or customer functions fulfilled. A possible list of definitions could include online advertising site for vacancies; Internet based recruitment related products and services business; online resume source; online information source for job seekers on available jobs; online job application method; online resume services for job-seekers, etc. Another way of defining a firm’s business is to base the definition on the firm’s core competencies. Naukri.com has developed competencies in creating and running a website and associated technologies. The firm is competent at facilitating matches between the job providers
and the job seekers using its website and the power of Internet and e-mail. This definition enables the firm to diversify in the future to any product category where the firm can facilitate matches between two or more sets of parties using a website, the Internet, and e-mail through its proprietary technology and databases. A visit to naukri.com website indicates that the firm is already experimenting with matrimonial matches and matches involving owners of building plots, houses, and apartments with those seeking to purchase or rent property. These initiatives could be carried forward to other products and services such as educational courses, cars etc.
COMPETITORS INFORMATION
In an online business, the customer front of the operation is openly known and hence there is a tendency on the part of the imitators to replicate what seems to be workable and successful. Thus, naukri.com needs to be wary of copycats. Loyalty in an online environment must be carefully analyzed. A job seeker visiting its website repeatedly must be considered as showing only limited loyalty as he may visit many similar websites almost simultaneously. On the other hand, recruiters may show some loyalty as there is a direct cost associated with job posting and some level of relationship may have formed with them due to the interaction the sales force is able to create.
The question that needs addressing is how to make the offer to the recruiters and the job seekers special or different from an offer from a competitor. There is also the problem of commoditization of service due to increasing competition and other service providers offering almost the same services. With customers—recruiters and the job seekers—becoming aware of different online job-related services available in the market, it would become increasingly difficult to keep pace with the customer expectations on changes or improvements in website or the value propositions. The intense competition would also mean that all costs must be kept low;
Unless it operates efficiently, there is the danger of being ‘priced out.’
Size does matter and naukri.com’s financial base and operation magnitude are still much smaller
when compared to its main rivals. The business is configured optimally for the next growth phase and unless there is turbulence in the market, all naukri.com needs to do is continue using its nurtured source of advantage which more or less seems to be its salesforce along with its technical team. The value in the minds of the clients of naukri.com portal is higher as compared to other online recruitment sites. The company needs to maintain a balance between advertisement budget and the issue of having more salesforce with their monetary incentives.
LEARNING EXPERIENCE
Project work-My guide told me about the company and history of the company. How it works? How it started? Which is the P company of this product.
They told me that, Info Edge India Ltd. is a base company and others are the product of this companylike firstnaukri.com,99acres.com and jeevansathi.com etc.firstnaukri.com is a info Edge (naukri.com)group company. The site is exclusively targeted towards entry level and campus hiring.firstnaukri.com are biggest job search networks for college students and recent graduates. For the corporate, the site is the platform to reach an expensive database of talented entry level employee. Wide range of recruitment solution such as showcasing your company to the graduates community through online video, presentation etc. This ensures that you are able to reach deserving candidate even in remote corner of the country.
CORPORATE TEAM
There are two teams .First one is corporate team and second one is campus hiring team. Corporate team deals with the company. Corporate team makes a list of company and they search the contact number and the name of HR of the company. After that, they talk with the company regarding the job opening. Those companies who want a candidate, they will give a criteria list like, some company wants engineer, graduates and post graduates. Firstnaukri provides a suitable candidate.
CAMPUS HIRING TEAM
Campus team basically deals with the colleges. They make the list of colleges i.e. area-wise, like Mumbai, Chennai, Kolkata etc. Campus team talks with the colleges. College gives the data of the student. On the basis of those data, firstnaukri.com is providing campus hiring.
WORK
My guide taught me about, How to speak with the candidate? How to give the information about the job opening? How do you know that they are interested or not?
First, we inform to the candidate regarding the job opening .We have to give all information about company, job designation ,job location and salary. If they are interested then we will schedule interview for those candidate.