18-06-2013, 11:38 AM
A PAPER PRESENTATION ON TOUCH MAGIX
[attachment=55588]
ABSTACT:
TouchMagic is a combination of hardware and software that makes any projection surface,be it a wall or floor,or even an LCD screen,react to your touch and body gestures.
A car game is projected on a wall remote-controlled by human movement.The car runs faster and smoother on collecting’castrol’fuel packs.Whether you are a gaming freak or not,nearly every passerby would give the game a shot,with many even taking multiple attempts to collect more oil packs to finish first.
At the launch of their new product range,castrol used this fun and interactive medium,called TouchMagix,to draw and engage crowds of all ages with their brand. TouchMagix,developed by pune-based startup TouchMagix ,makes any projection surface,be it a wall or flor,or even an LCD screen,react to your body gestures or touch.
TYPES OF TOUCH MAGIX:
TouchMagix is available in two versions: MotionMagix and MagixTouch. MotionMagix is a gesture sensing product that recognises free space movements,like the movment of a hand,and converts the hand location/movement into coordinates for the application to use and perform the action as per instructions.It has two sub-categories called MagixFloor and MagixWall.
What’s the tech magic?
But what is so unique in the technology powering TouchMagix that makes it change the way brands communicate with end customer? The accuracy,ability to distinguish between different parts of the human body,content development suite,analytics and cost make TouchMagix a cut above the rest. An R&D team of 20 people-electronics,graphics and content,and software development professionals-put in three years of extensive R&D to develop TouchMagix.
High accuracy results in seamless user experience.
TouchMagix uses a combination of hardware and software to take the user experience to greater heights. The MotionMagix product uses a specialised high-speed camera kit,which uses a combination of infrared spectrum and visible light to track movement at a high speed. Thereafter,the software written on top of the hardware performs background subtraction;elimination and detection that helps the system differentiate between the projection in motion and the real person movement. This makes the product highly accurate giving a good user experience.
SUITABLE FOR ANY COMMERCIAL ENVIRONMENT:
Installing and running such interactive systems could face challenges like changing light conditions and irregular surfaces in a commercial environment. Has TouchMagix been able to overcome them?
“Yes,we have.Taking this project from our labs to the commercial grid environment involved challenges regarding robustness,lighting,etc. Our automated algorithms for background sensing,rebuilding of backgrounds and adapting to the changing light conditions provide the robustness needed for a commercial environment.Further,our sensor elimination system tackles the the ambient light problem and automatically changes according to the ambient light. The three installations in the Mumbai airport that are used as 24/7 advertising media by multiple agencies speak of our success in overcoming such issues,”says Tapadia. They also couple with third-party software vendors for geometric corrections to achieve seamless user experience even on irregular surfaces.
CONCLUSION:
Looking ahead,Tapadia and his team hope to add advanced motion and touch modules to their existing system.”We recently launched the clapsensing module built for consumer engagement games.We shall soon be adding mobile interfaces wherein one can connect to the interactive system via the mobile. We shall keep adding motion and touch modules,”informs Tapadia.
[attachment=55588]
ABSTACT:
TouchMagic is a combination of hardware and software that makes any projection surface,be it a wall or floor,or even an LCD screen,react to your touch and body gestures.
A car game is projected on a wall remote-controlled by human movement.The car runs faster and smoother on collecting’castrol’fuel packs.Whether you are a gaming freak or not,nearly every passerby would give the game a shot,with many even taking multiple attempts to collect more oil packs to finish first.
At the launch of their new product range,castrol used this fun and interactive medium,called TouchMagix,to draw and engage crowds of all ages with their brand. TouchMagix,developed by pune-based startup TouchMagix ,makes any projection surface,be it a wall or flor,or even an LCD screen,react to your body gestures or touch.
TYPES OF TOUCH MAGIX:
TouchMagix is available in two versions: MotionMagix and MagixTouch. MotionMagix is a gesture sensing product that recognises free space movements,like the movment of a hand,and converts the hand location/movement into coordinates for the application to use and perform the action as per instructions.It has two sub-categories called MagixFloor and MagixWall.
What’s the tech magic?
But what is so unique in the technology powering TouchMagix that makes it change the way brands communicate with end customer? The accuracy,ability to distinguish between different parts of the human body,content development suite,analytics and cost make TouchMagix a cut above the rest. An R&D team of 20 people-electronics,graphics and content,and software development professionals-put in three years of extensive R&D to develop TouchMagix.
High accuracy results in seamless user experience.
TouchMagix uses a combination of hardware and software to take the user experience to greater heights. The MotionMagix product uses a specialised high-speed camera kit,which uses a combination of infrared spectrum and visible light to track movement at a high speed. Thereafter,the software written on top of the hardware performs background subtraction;elimination and detection that helps the system differentiate between the projection in motion and the real person movement. This makes the product highly accurate giving a good user experience.
SUITABLE FOR ANY COMMERCIAL ENVIRONMENT:
Installing and running such interactive systems could face challenges like changing light conditions and irregular surfaces in a commercial environment. Has TouchMagix been able to overcome them?
“Yes,we have.Taking this project from our labs to the commercial grid environment involved challenges regarding robustness,lighting,etc. Our automated algorithms for background sensing,rebuilding of backgrounds and adapting to the changing light conditions provide the robustness needed for a commercial environment.Further,our sensor elimination system tackles the the ambient light problem and automatically changes according to the ambient light. The three installations in the Mumbai airport that are used as 24/7 advertising media by multiple agencies speak of our success in overcoming such issues,”says Tapadia. They also couple with third-party software vendors for geometric corrections to achieve seamless user experience even on irregular surfaces.
CONCLUSION:
Looking ahead,Tapadia and his team hope to add advanced motion and touch modules to their existing system.”We recently launched the clapsensing module built for consumer engagement games.We shall soon be adding mobile interfaces wherein one can connect to the interactive system via the mobile. We shall keep adding motion and touch modules,”informs Tapadia.