15-03-2012, 03:41 PM
Product Life Cycle Concept:Limitations
Product Life Cycle Concept.pptx (Size: 1.94 MB / Downloads: 44)
PLC Theory
Based upon mortality of products in market place
Suggested Stages and Marketing Activities
Every stage cannot have a definite time-period in market place
Unusual activity for different products
Products can also be revitalized
Marketing activities cannot be generalised