07-11-2012, 11:01 AM
SUMMER TRAINING PROJECT REPORT - India Yamaha Motor Pvt. Ltd.
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OVERVIEW - INDIAN AUTOMOBILE INDUSTRY
Over a period of more than two decades the Indian Automobile
industry has been driving its own growth through phases. The entry
of Suzuki Corporation in Indian passenger car manufacturing is
often pointed as the first sign of India turning to a market
economy. Since then the automobile sector witnessed rapid growth
year after year. By late-90's the industry reached self reliance in
engine and component manufacturing from the status of large
scale importer.
With comparatively higher rate of economic growth rate index
against that of great global powers, India has become a hub of
domestic and exports business. The automobile sector has been
contributing its share to the shining economic performance of India
in the recent years.
With the Indian middle class earning higher per capita income, more
people are ready to own private vehicles including cars and two-
wheelers. Product movements and manned services have boosted in
the sales of medium and sized commercial vehicles for passenger and
goods transport. Side by side with fresh vehicle sales growth, the
automotive components sector has witnessed big growth. The domestic
auto components consumption has crossed rupees 9000 crores and an
export of one half size of this figure
Overview Of Automobile Industry
The Indian automobile industry is going through a technological
change where each firm is engaged in changing its processes and
technologies to sustain the competitive advantage and provide
customers with the optimized products and services. Starting from
the two wheelers, trucks, and tractors to the multi utility vehicles,
commercial vehicles and the luxury vehicles, the Indian automobile
industry has achieved tremendous amount of success in the recent
years.
History of the Organization
HISTORY
Yamaha's history goes back over a hundred years to 1887 when
Torakusu Yamaha founded the company, which began producing
reed organs. The Yamaha Corporation in Japan (then Nippon Gakki
Co., Ltd.) has grown to become the world's largest manufacturer of
a full line of musical instruments, and a leading producer of
audio/visual products, semiconductors and other computer related
products, sporting goods, home appliances and furniture, specialty
metals, machine tools, and industrial robots.
The Yamaha Motor Corporation, Ltd., begun on July 1, 1955, is a
major part of the entire Yamaha group, but is a separately
managed business entity from the Yamaha Corporation. The
Yamaha Motor Corporation is the second largest manufacturer of
motorcycles in the world. Yamaha Motor Corporation owns its
wholly-owned subsidiary in the U.S. called Yamaha Motor
Corporation, USA, that is handling not only motorcycles, but also
snow mobiles, golf carts, outboard engines, and water vehicles,
under the brand name of Yamaha as well.
In 1954 production of the first motorcycles began, a simple 125cc
single-cylinder two-stroke. It was a copy of the German DKW
design, which the British BSA Company had also copied in the
post-war era and manufactured as the Bantam.
About India Yamaha Motor Pvt. Ltd.
Yamaha made its initial foray into India in 1985. Subsequently,
it entered into a 50:50 joint-venture with the Escorts Group in
1996. However , in August 2001, Yamaha acquired its remaining
stake becoming a 100% subsidiary of Yamaha Motor Co. , Ltd,
Japan (YMC) . In 2008, Mitsui & Co. , Ltd. entered into an
agreement with YMC to become a joint investor in the
motorcycle manufacturing company "India Yamaha Motor
Private Limited ( IYM)".
IYM operates from its state-of-the-art-manufacturing units at
Surajpur in Uttar Pradesh and Faridabad in Haryana and
produces motorcycles both for domestic and export markets.
With a strong workforce of more than 2,000 employees, IYM is
highly customer-driven and has a countrywide network of over
400 dealers .
MISSION
Be the Exclusive & Trusted Brand renowned for marketing and
manufacturing of YAMAHA products, focusing on serving our
customer where we can build long term relationships by raising
their lifestyle through performance excellence, proactive design &
innovative technology. Our innovative solutions will always exceed
the changing needs of our customers and provide value added
vehicles.
Build the Winning Team with capabilities for success, thriving in a
climate for action and delivering results. Our employees are the
most valuable assets and we intend to develop them to achieve
international level of professionalism with progressive career
development. As a good corporate citizen, we will conduct our
business ethically and socially in a responsible manner with
concerns for the environment.
CORPORATE PHILOSOPHY
Yamaha Motor is a company that has worked ever since its
founding to build products defined by the concepts of “high-quality
and high-performance” and “light weight and compactness” as we
have continued to develop new technologies in the areas of small
engine technology and FRP processing technology as well as control
and component technologies.
It can also be said that our corporate history has taken a path
where “people” are the fundamental element and our product
creation and other corporate activities have always been aimed at
touching people’s hearts. Our goal has always been to provide
products that empower each and every customer and make their
lives more fulfilling by offering greater speed, greater mobility and
greater potential.
Said in another way, our aim is to bring people greater joy,
happiness and create Kando* in their lives.
As a company that makes the world its field and offers products
for the land, the water, the snowfields and the sky, Yamaha Motor
strives to be a company that “offers new excitement and a more
fulfilling life for people all over the world” and to use our ingenuity
and passion to realize peoples’ dreams and always be the ones
they look to for “the next Kando.”
Basic Corporate Governance Policies
Yamaha Motor Co., Ltd. (the “Company”) recognizes that corporate
governance is an important tool to ensure disciplined management
and maximize long-term corporate value. Based on this realization,
the Company has been striving to speed up management decision-
making; make the accountability system clearer; develop a
transparent system of director selection and remuneration; and
establish an internal control system. Because the Company
considers corporate governance one of its most important
management issues, measures to further strengthen corporate
governance — such as improving supervisory functions — are being
planned. At the same time, the Company will enhance Investor
Relations services, in order to build on the relationship of trust with
its shareholders and investors.
Supporting Young Music Students
The Yamaha Group engages in a variety of businesses around the
world, such as the manufacturing and marketing of musical
instruments and audio/visual products, as well as the operation of
music learning centers. Our activities are wide-ranging, and include
voluntary initiatives such as social contribution activities. Here, we
introduce our scholarship program, which comprises one part of our
European subsidiaries’ program for supporting students in the field
of music.
The Yamaha Music Foundation of Europe (YMFE) is an endowment
founded in 1989 by investments from Yamaha Corporation and the
Yamaha Music Foundation, and has the mission of awarding
scholarship money to talented, young music students in Europe.
Yamaha’s six European marketing subsidiaries select scholarship
recipients in their respective regions from among full-time music
students of all nationalities age 25 or below*1 studying voice or
instrumental music at music universities in 29 countries.*2 Since
scholarships began being awarded in 1990, a total of approximately
700 talented students have received scholarships.
Working on Global Tree-Planting Initiative
Yamaha Corporation cooperated with Yamaha Motor Co., Ltd. to hold
the third “Yamaha Forest” tree-planting event.“Yamaha Forest” was
launched in December 2005 as part of efforts to contribute to
society by providing environmental preservation and education
through tree-planting activities in Indonesia, where both companies
have manufacturing and sales networks. Supported by OISCA,* the
activity involves plans to plant approximately 150,000 to 200,000
trees on 120 hectares of land over a five-year period. While
restoring land that has been destroyed by logging activities to its
former glory and returning natural forests to their original state, the
activity also aims to help prevent global warming. In Japan, the
Enshunada coastal forest revitalization project executes to support
for tree-planting and maintenance by volunteers.
Global Warming Countermeasures
The Yamaha Group places high priority on the environment, and
strives to ensure compliance with both the law and the Yamaha
Policy on the Environment. In order to recycle resources and reduce
the environmental impact on society as a whole, Yamaha promotes
a variety of eco-friendly initiatives that span all stages of the
product life cycle, from raw material procurement, development,
production and utilization through to disposal.
Global warming is a serious issue facing the entire human race, and the Yamaha Group
considers efforts to solve this problem a priority in business activities.
The Yamaha Group has set a target of reducing CO2 emissions by 6% from the fiscal
1990 level in fiscal 2010, in line with the target the government has set. To date we have
actively introduced cogeneration systems, switched from heavy oil to natural gas,
adopted photovoltaic power generation systems, and begun using the Green Power
Certification System, as well as various other energy-saving facilities and schemes.