06-12-2012, 06:28 PM
ENGAGEMENT SURVEY AT TATA REFRACTORIES LIMITED (TRL).
ENGAGEMENT SURVEY.docx (Size: 1.63 MB / Downloads: 58)
ABSTRACT
It will be appropriate to apprise to the reader that the cardinal objective of my project is to carry out an extensive survey which will not only reinforce and magnify the awareness level of “EMPLOYEE ENGAGEMENT SURVEY” in TRL but also help the Company to improve its overall efficacy of business. From the day on which TRL witnessed my presence , till date I ceaselessly yet relentlessly kept on imbibing and garnering the basics of employee engagement in different departments of TRL like Basic, Dolomite , Finance, High Alumina, HRM , HRD etc. Owing to the fact that before one sets out for the survey he/she should have a thorough knowledge of the topic he/ she is assigned with , I as a survey person spent my considerable time in knowing about the TRL’s Employee engagement survey previously conducted by the company and company policies,vision,mission etc. After being reasonably conversant with the employee name and departments I slowly started the task of setting the ball of employee interaction rolling. Employees’ interaction was in the shape of Questionnaire. I distributed the questionnaire to each department and after three days I started collecting them. Data analysis & interpretation was followed by Findings & Recommendations.
INTRODUCTION
Human resource executives in India continue to struggle with talent management issues, particularly retention. The quest to find the best way to retain employees has taken HR pundits through concepts such as employee review, employee satisfaction and employee delight. The latest idea is “Employee Engagement”, a concept that holds, that, it is the degree to which an employee is emotionally bonded to his organization and passionate about his work that really matters.
Engagement is about motivating employees to do their best. An engaged employee gives his company his hundred percent. The quality of output and competitive advantage of a company depends upon the quality of its people.
It has been proved that there is an intrinsic link between employee engagement, customer loyalty and profitability.
When employees are effectively and positively engaged with their organization they form an emotional connection with the company. This impacts their attitude towards the company’s clients, and thereby improves customer satisfaction and service levels.
Most organizations realize today that a satisfied employee is not necessarily the best employee in terms of loyalty and productivity. It is only an engaged employee who is intellectually and emotionally bound with the organization, feels passionately about its goals and is committed towards its values who can be termed thus. He goes the extra mile beyond the basic job responsibility and is associated with the actions that drive the business. Moreover, in times of diminishing loyalty, employee engagement is a powerful retention strategy. The fact that it has a strong impact on the bottomline adds to its significance.
A successful employee engagement helps create a community at the workplace and not just a workforce. As organizations globalise and become more dependent on technology in a virtual working environment, there is a greater need to connect and engage with employees to provide them with an organizational identity. Especially in Indian culture this becomes more relevant given the community feeling which organization provide in our society.
RESEARCH METHODOLOGY
SOURCE
“Mr. Shivram Sahu” my respected external guide ,was the sole source of everything which was important for my easier-said-than-done project to materialize .He guided my footsteps whenever and wherever I stumbled on the way to my objective and not only this he was also my torchbearer and gave me all the moral and material support.
Available with me was the employees’ database which was a reliable and authentic source of employees address. And from those documents maintained by HR department I used to distribute the questionnaire to the employees.
LIMITATIONS
As far as the LIMITATION of the project is concerned, I faced many a problem and adversities in course of my project duration.
1. Because of the size of the organization, the population of employee was large. Therefore it was very tough on my part to conduct the survey by going to them personally.
2. The distance and the departments are more in number which took much of the time and energy to visit each department which was the bottleneck of my project.
3. It was also very disappointing for me at times when the feedback given by the employees were below expectation.
4. The lack of cooperation by the departmental heads to which the responsibility of handling the questionnaire was given was one of the most important factor which leaded to de motivation and exhortation.
5. Remaining away from the college was an agonizing limitation of my project work because the requisite help, motivation and guidance were always absent.
COMPANY PROFILE
ORGANISATION DESCRIPTION:
The development of the Refractories industries in India and other parts of the globe is inextricably linked with the growth of steel industries and Tata Refractories Limited (TRL) played a vital role in it. To achieve the twin objectives of self reliance and development of backward areas, TRL was setup in 1958 by Tata Steel and Didier-Werke AG at Belpahar in Orissa.
With an annual capacity of 245,600 MT the company has also equity participation from SAIL, the largest public sector steel producer of India. Its main Works is strategically located at Belpahar, Jharsuguda dist. Orissa, which is nearer to major steel plants and some raw material sources. TRL has also plants and operations in Jamshedpur (Jharkhand) and Karuppur (Salem, Tamilnadu)and captive mines in Chhuinpali and Talbasta in Orissa. A new green field plant has been setup in China to manufacture Magnesite based bricks. Also a new operation has come up in Gujarat to manufacture High Alumina Castables and bauxite.
Refractories are used in all high temperature processes to protect the reactors and personnel from the influence of heat and hot materials when processed. Thus Refractories are critical consumables in metallurgical, other industries and industries where pyro processes are involved.
TRL has today grown into the leading Refractories manufacturer in India meeting the demands of sophisticated Refractories for the steel, glass, non- ferrous and petro- chemical Industries both in India and abroad. TRL today, is the largest Refractories maker in India. It has pioneered Refractories making in the country and is the number one Refractories company in India with around 22% of the market share. TBEM has been adopted as the key change driver since last 12 years, one of the first Tata Steel group company to go for it
TRL strives rapidly towards becoming a Global Refractories company. With a clear strategic direction of achieving Rs.2000 crore turn over by 2012-13 under 'Mission 2000' programme, TRL is working out all the possibilities on strategic front for achieving this goal. It becomes more imperative for going ahead in this journey as the global competition is very challenging. TRL is working with all options for securing itself on raw materials which is about 45% of its cost. Today TRL has overcome the critical situation faced in late nineties, gathered itself up, transformed itself and poised to grasp every opportunity that can catapult it as a globally competitive and dominant player. It must be appreciated that this is an ever present requirement and therefore we cannot truly say that this programme is now completed.
COMPETITIVE ENVIRONMENT
The global Refractories industry has a size of around Rs 70,000 Crores and about 20 Million Tonnes in volume. The domestic industry has a size of approx. Rs 3600 Crore and approx. 1.25 Million tonne in volume. With Tata Steel's acquisition of Corus, it has opened us a new market of about Rs 1000 Crore . This has prompted TRL to have a foothold in Corus. Domestic Refractories industry is a fragmented one having a total of about 150 companies out of which 22 companies are in large/medium scale and rest are in small scale. TRL has highest market share (22% )in India.