08-01-2013, 03:58 PM
Web Pub and Web Ad 7. Internal Analysis
Web Pub and Web Ad.ppt (Size: 175 KB / Downloads: 79)
What is an Internal Analysis?
Looks at the organization’s
Vision
Mission
Strategic objectives
Identifies and evaluates resources, capabilities, and core competencies
Company Vision
Massively inspiring
Overarching
Long-term
Driven by and evokes passion
Fundamental statement of the organization’s
Values, Aspiration, Goals
E.g., Disneyland: “To be the Happiest place on earth”
Mission Statements
Purpose of the company
Basis of competition and competitive advantages
More specific than vision
Focused on the means by which the firm will compete
E.g., FedEx: “To produce superior financial returns for our shareholders as we serve our customers with the highest quality transportation, logistics, and e-commerce.”
A Quick Review of Organizational Resources
Organizational Resources (assets)
Financial resources: debt capacity, credit lines, etc.
Physical assets: buildings, equipment and fixtures
Human resources: experience, knowledge, etc. of employees
Intangible resources: brand names, patents
Structural-cultural resources: culture, work systems