08-02-2013, 02:59 PM
A STUDY ON DEALER’S SATISFACTION
A STUDY ON DEALER’S.doc (Size: 449.5 KB / Downloads: 71)
ABSTRACT
This project report entitled: A study on dealer stratification with reference to TANCEM” is intended to determine the dealer satisfaction, Products awareness, fluctuation of demand and needs and wants of the dealers.
Primarily the well defined objectives one framed according to the study. Then questionnaire is prepared based on the defined objectives. The prepared questionnaire is used to get way of personal interview from the dealers.
The response given by the customers are analyzed and interpret using different types of statistical tools such as percentage analysis, chi-square method and weighted average method.
From the analysis some general findings one araised and that one more related with the framed objectives for this study. According to the findings the suggestion are given and the conclusions one also based on the findings which will be more helpful for the organizations
INTRODUCTION
Dealer is a person or firm engaged in commercial purchase and sale. Dealer may signify firms that buy or resell products at retail or wholesale basis. A producer cannot sell all his products directly to consumer, he has to depend upon intermediaries to push, off, his products. A dealer is an intermediary who helps to market a product. A dealer is one who purchase and sells products. A dealer may be a wholesaler or a retailer or a distributor or any agents.
The volume of sales depends on the efficiency of a dealer who assesses the psychology of consumers and takes appropriate steps to sell a product. It is the dealer who suggests to the manufacturers the suitable media of advertisement and other promotional tools. Dealers are searching for new marketing strategies to attract and hold customers. Dealers include all activities involved in selling goods and services to those buying for resale or business use. Dealers buy mostly producers and sell mostly to retailers or industrial consumers.
DEALER SATISFACTION
Dealer wants high marginal gain from manufacturers. The main objective of dealership is earning profits. Dealership business is different from other business. The peculiar feature of a dealer is dealing with one or more similar products. Dealers earn commission for goods sold from the manufacturers. The commission depends upon the value of sales both cash and credit. Now a days the demand for cement increases every year.
The manufacturers are not able to cover all the consumers directly. With the help of dealers only they can reach the consumers. Dealer excepts income from business because there is some guarantee of getting more commission from this business. Dealers demand more commission from the manufactures, they cover the entire market within their locality. They also sell cement in credit to regular customer.
PROFILE OF THE ORGANISATION
Tamilnadu Cements Corporation (TANCEM), a wholly owned Government of Tamilnadu undertaking started business from 1st April 1976 with and authorized share capital of Rs.10 crores taking over cement plant at Alangulam and setting up another at Ariyalur in the year 1979.
TANCEM as its expansion and on version activities set up Asbestos Sheet unit at Alangulam during 1981 and an Asbestos pressure pipe plant at Mayanur during 1983. TANCEM also took over during 1989, a stoneware pipe plant from TACEL with a view to provide employment to the retrenched employees.
TANEM has thus become a multi-plant. Multi-locations and multi products company with annual turnover of around Rs.200 crores and the authorized capital as of now if Rs.18 crores.
The company has its main objective in production of cement and cement based and primarily caters to the needs of Government departments. Limestone being the main raw material the company acquired and reserved enough limestone bearing lands in and around Alangulam and Ariyalur which are sufficient to run the cement plants for decades to came. Hence the role of TANCEM in the development of state is immense.
ARIYALLUR CEMENT WORKS
Commercial production in the unit was commenced during October 1979. Set up with a capital outlay of Rs.29 crores and a rated capacity of 5 lakhs tones per annum of cement, this unit provides direct employment for nearly 1000 people. With the best limestone deposit available it is able to produce the high quality cement of various grades and supplies to Government Departments and Public. Wide appreciations have been received from various quarters for its ARASU brand cement being marketed in Tamilnadu and Kerala. Capacity enhancement at Ariyalur factory is also proposed. Of late it operated exceedingly well producing more than its capacity.