18-06-2013, 04:34 PM
ASSIGNMENT STRATEGIC MARKETING
ASSIGNMENT STRATEGIC.docx (Size: 24.52 KB / Downloads: 15)
HONDA
BRAND AWARENESS
Honda has made it to be among the most well recognized automobile brands in the world. Brand recall by just looking at the brand name, brand logo, brand color or brand slogan of Honda. Its tag line “POWER OF DREAMS” signifies the importance of dreams in humans and helps the customer to relate and recall the Honda brand.
BRAND IMAGE
User of Honda Cars feels sense of pleasure while driving it, which creates a satisfaction of having the most trustworthy brand. For example cars of Honda have very high resale value as compare to other brands in the same segment. Honda cars have great fuel consumption technology
COKE
BRAND AWARENESS
Coca-Cola's famous logo is widely regarded as the most successful brand in the world. Coca-Cola possesses one of the most recognised brand designs in history. It's not only the trademark design of that white typeface on that particular shade of red that makes it so iconic, but also the equally famous bottle.
The Coca-Cola soft drink has a strong market brand that is recognizable all across the world. The recognition of this brand of soft drink is clearly evident from its packaging, and slogan on the product itself
There could be hardly any person around the world that hasn't heard the name Coca Cola. Ever since it beginning as world's leading name in cold drinks, Coca Cola has created a strong brand image irrespective of age, geographical locations. Brand image is the significant factor affecting Coke’s sale. Coca-Cola’s brand name is very well known all over the world. All products of The Coca-Cola Company provide clear nutrition information incompliance with international regulations. In Pakistan most of the people associate the brand name Coca-Cola to the drink Coca-Cola itself As far as coke is concerned brand equity for the customers is very high. People are highly brand loyalty
BRAND IMAGE
BENEFITS
Many people feel more hydrated and refreshed after drinking soft drinks, especially coke. Apart from hydration, you can utilize coke for treating constipation and also other stomach complications like bloating and nausea.