10-10-2012, 01:05 PM
marketing and pricing strategy of cadbury INDIA LTD
marketing and pricing.pptx (Size: 438.94 KB / Downloads: 121)
INTRODUCTION
CADBURY India Ltd. Is a part of the KRAFT Foods Group.
Key brand of Cadbury are Cadbury dairy milk, Bournvita, 5 star, Bournville, Perk,Celebrations, Eclairs,Tang and Oreo.
After 60 years of its existence,it today has 5 company owned manufacturing.
Cadbury enjoys a value market share of 70%.
Marketing strategies
Two types of marketing strategies are-
SHORT TERM and LONG TERM.
Short term strategies mainly focus on FOUR P’S of marketing.
Long term strategies are using the Ansoff Matrix .
Both the strategies are using d following :-
Market penetration
Product development
Market development
Diversification
Research methodology
It refers to the method adopted to collect the relevant data and other information, which forms the basis of the thesis writing. So for the effective writing of the report, the data must be quality oriented. My research is based on:
Secondary Data- Secondary data represents information that already exists somewhere, having been collected for another purpose.
The secondary data sources that came to be utilized by me are:-
Internet services
suggestions
It should show more and more ad of chocolate other than DAIRY MILK.
It should introduce different schemes like giving mask to the children with their product to attract children the most.
The packaging of CADBURY product should be more attractive so that their sales increases as every one likes changes.