19-11-2012, 12:23 PM
Colgate Case
Colgate.pptx (Size: 1.02 MB / Downloads: 38)
INTRODUCTION
CPIL (Colgate -Pamolive India Ltd) is a 51% subsidiary of colgate of colgate-pamolive Company(CPC).USA
CPC’s main business is manufacturing and marketing oral care products, toilet soap and shaving products
Employee strength of 1130 ,CPIL has grown to a wide distribution company
ORAL HEALTH MONTH CAMPAIGNS
OHM is a oral health awareness campaign that establishes and promotes the importance of oral hygiene in urban as well as in urban corners.
Free dental check up and oral education in about 250 villages across the India.
Theme in 2007 was “Towards Zero Health Decay” and it focused among rural population about common health problems.
Libraries
The importance of libraries in knowledge promotion has been well recognized by HUL.
In partnership with “Pratham” it has set up libraries in Mumbai for underprivileged children.
Children are encourage and imbibe the habit of reading and exploring new avenues of knowledge.