21-01-2013, 10:31 AM
DITRIBUTION CHANNEL ANLYSE OF JK LAKSHMI CEMENT LTD.
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Introduction
History of cement
There is hardly any other product that has so greatly contributed to the growth of modern human civilization as cement. The massive urban infrastructure that we see today across the world would have been unthinkable without cement. Cement is the root substance that has given the essential element of strength and durability to our houses, schools offices and other buildings so that we can occupy them with peace.
The word cement literally means a substance that can bind material together and can acquire strength on hardening. The cement as we know today is a specialized building material which is a result of various innovation over the past and is made today.
Its use associated with ancient civilization…
The oldest use of cement dates back to the thousand of years old Egyptian civilization. The Egyptian used natural cement made by combination limestone and gypsum for the construction of their massive and highly impressive pyramids. The fact that the Egyptian pyramids have proudly stood the test of time over such a long period of human history is a testimony to the phenomenal strength of cement.
Later in the roman era, the concept of cement advanced further. Romans used a combination of slaked lime with Pozzolana, a volcanic ash from mount Vesuvius. The roman made many impressive structures using this cement. The basilica of Constantine is one popular example of Roman construction in which they used it.
Cement industry in Todays world
Introduction
Cement is a key infrastructure industry. It has been decontrolled from price and
Distribution on 1st march,1989 and delicensed on 25th july,1991. However ,the performance of the industry and prices of cement are monitored regularly. The constraints faced by the industry are reviewed in the infrastructure coordination committee meetings held in the Cabinet Secretariat under the Chairmanship of Secretary (Coordination). Its performance is also reviewed by the Cabinet Committee on Infrastructure.
Capacity and production
The cement industry comprises of 125 large cement plants with an installed capacity of 148.28 million tones and more than 300 mini cement plants with an estimated capacity of 11.10 million tones per annum. The cement corporation of India, which is a Central Public Sector Undertakings, has 10 units. There are 10 large cement plants owned by various State Govt. The total installed capacity in the country as a whole is 159.38 million tones. Actual cement production in2002-03 was 116.35 million tones as against a production of 106.90 million tones in 2001-02, registering a growth rate of 8.84%.
Keeping in view the trend of growth of the industry in previous years, a production target of 126 million tones has been fixed for the year 2003-04. During
Cement Industry in Rajasthan
Rajasthan is the largest producer of cement in India. With a capacity of over 13 million tones per annum, Rajasthan accounts for over 15% of India’s cement production .The cement industry in Rajasthan is witnessing significant growth in recent years. Fresh capacity aggregating over 10 MMTPA is under various stages of implementation. With the domestic demand for cement expected to grow at 8-9 percent annually.
The key strength of Rajasthan industry is the presence of large limestone reserves, estimated to be over 2.5 billion tones. MS grade limestone of Jaisalmer District is supplied to various steel plants of the country.
Currently, 15 major cement plants and 2 medium plants are in operation with a total installed capacity of about 20.3 million tones per annum. Given the availability of huge cement grade limestone reserves, more than 10 cement plants will be installed in the State in near future, particularly in Chittorgarh, Jaipur, Jhunjhunu, Nagaur and Pali.
Education Training & Adult Literacy
J.K. Organization has established numerous institutions imparting quality education from the primary to the tertiary level. The effort has been spearheaded largely under the aegis of the Non Profit “Lakshmipat Singhania Education Foundation”. In addition, financial assistance is also provided to various bodies engaged in delivering quality education and training. The Organization provides professional career counseling to students so as to facilitate their professional progress. Apart from this, the organization has undertaken Adult Literacy and Women Education Initiatives, in the rural areas to equip with basic education.
Environment
J.K. organization with a commitment towards a greener tomorrow has always connected itself closely with the environment. Environment protection and conservation of natural resources has always been its prime concern.
Its constant eco-friendly activities include initiatives like, water conservation, rain water harvesting, extensive tree planting, energy and power conservation etc. these efforts have been recognized by various awards and environmental quality certifications.
Sports
In an effort to promote the cause of sports significant spends have been made for infrastructural development such as cricket stadiums & playing grounds at interior locations. Motor sprts talent has been nutured in the country and the prodigies of the program have done india proud in the global motor sports arena.
Towards strengthening the social infrastructure, JK organization has undertaken in developing schemes like Mid-day meal kitchens as well as sanitation facilities, in various parts of the coutry.
Corporate Social Responsibilities at J.K. organization is an ongoing journey as it is not an activity but a perspective towards life of helping those in need.
Ethical, Cultural And Religious Values
J.K. Organization is dedicated to improving, the quality of life of the people and is devoted to promoting ethical, cultural and religious values. It strives to inculcate values including integrity, honesty, fairness and trust. A number of exquisite temples, at various places have been constructed towards this end.
The famous amongst them are “Sri Dwarkadhish Temple”, “Sri Kamleshwar Temple” and “Sri Radhakrishna Temple” at Kanpur and temples elsewhere. Sri Radhakrishna Temple is a landmark is Indian architecture and is of the finest of its kind. Various cultural activities are supported throughout the country.