11-03-2014, 12:41 PM
An Industrial visit report On BAJAJ AUTO LTD On Marketing mix.
BAJAJ AUTO LTD.pdf (Size: 250.13 KB / Downloads: 20)
THE COMPANY
The Bajaj Group can into existence during the turmoil and the
heady euphoria of India’s freedom struggle. Jamanlal Bajaj,
founder of the Bajaj Group, was a confidante and disciple of
Mahatma Gandhi, and was deeply involved in the effort for
freedom. The integrity, dedication, resourcefulness and
determination to succeed which are characteristic of the company
today, are often traced back to its birth during those long days of
relentless devotion to a common cause.
Kamalnayan, the eldest son of Jamanlal Bajaj, succeeded his
father in 1942, at the age of twenty-seven. Putting the Nation before
business, he devoted himself to the latter only after India achieved
independence in 1947. But when he did so, he put his heart and soul
into it. Within a short while, he not only consolidated the Group,
but also diversified into various manufacturing activities, elevating
the Group to the status it enjoys till this day.
INTRODUCTION
Marketing mix is the bridge that diminishes the gap between
the product and consumes without marketing all production
activities would be fulfill. Therefore more production is not
enough. It is equally important to make the consumer aware of the
goods produced. After the consumer importance to distribute the
goods to all prospective consumers. But the marketing activities do
not here. The view and ideas of the consumers are taken into and
the product is to be changed according to the consumer’s needs.
Thus the sum total of all the activities undertaken to satisfy the
consumers wants and demands constitutes the activities of
marketing.
Marketing is comprehensive firm and it includes all resources
and a set of activities necessary to direct and facilities to direct the
flow of goods and services from product to utility consumer in the
process of distributing. In other words marketing comprises of all
the activities involved in the determination and satisfaction of
consumer needs at a profit. Thus marketing encompasses all
activities of exchange conducted by producers and middleman in
commerce for the purpose of satisfying consumer demand.
In marketing planning, marketing information is used to
assess the situation specific marketing targets are selected in the
form market segments for each segment of market a combination of
a number of devices or types of marketing activities that are
Coordinated into a single management programs to reach a
particular target or market segment is formulated. The combination
of these marketing methods or devices is known as the marketing
mix.
After Sales Service
Services are activities, benefits or satisfaction that are offered
after sale. In other words a service is any act or performance that
one party can offer to another that is essentially intangible and does
not result in the ownership of anything.
Ferms Hiltprovide high quality services undoubtfully our
perform their less services. For e.g. the manufacturers could make
an arrangement with distributors and dealers to provide these
services. Thus the customers durable market is highly competitive
in terms of after sales services.
It sometimes so happens that the company increase a high
cost burden in terms of after sales services. But the company which
provides a better after sales service inspite of its cost burden,
benefits in the long run. Thus many companies prefer to incur high
cost rather than loosing their potential customers.
Credit Terms
Credit Terms refers to the rules and regulations in the form of
an agreement between the producer and the customers in relation to
the credit facility which the producer gives to their customers. In
other words credit terms are the terms and conditions which are
mutually agreed upon by the customers and producers and relates to
the benefits which each will provide to other party.
Depending on the policy of the management of the company,
credit terms may be remains the same from consumer to consumer
or may services from consumer to consumer. It also depends on
how good relations are between the producer and the consumer.
Credit terms may also change when the policy of the company
changes over a period of time. It is a basic fact that each company
has to give a short or long terms of credit facilities if it wants to
survive in the market and in the cut throat competition.