09-04-2014, 11:34 AM
A COMPREHENSIVE STUDY ON EMPLOYEE MOTIVATION AT BATA INDIA LTD.
EXECUTIVE SUMMARY
This project study mainly focuses on various factors that influence the degree of motivation among the sales representatives of Bata India ltd.
In order to get relevant primary data structured mainly close ended questionnaire was designed and administered for a sample size of 100 respondents (sales representatives of Bata India ltd) in and around Bangalore city also an informal interview discussion was undertaken with selective few management representatives in the company.
Company’s human resource policies procedures and other documents also were referred as secondary source of data. With the help of simple but relevant statistical method of the data was organized and analyzed.
INTRODUCTION
Human Resource Management is a management function that helps organizations to recruit, select, train, and develop members in an organization.
Only human resource management is obviously one function which is concerned with peoples dimension in organization.
All major activities in the working life of an employee, that is from the time of employees entry into the organization to the time employees leaves the organization all the activities come under the purview of human resource management.
The activities are human resource management are human resource planning, job analysis, job design, recruitment, selection, orientation and placement, training and development, performance appraisal and job evaluation, employee and executive remuneration, motivation and communication, welfare, safety and health, industrial relations.
Importance of motivation in organizations:-
The success of an organization ultimately depends on how effectively managers are able to motivate their subordinates. In the words of Allen, “poorly motivated people can nullify the soundest organization”. The following points bring out the importance of motivation
1. Motivated employees always look for better ways of doing a job.
2. Motivated employee is quality oriented.
3. Motivated employees are more productive.
4. Motivated employees remain in the organizations for a longer period of time.
5. To stimulate employee to accomplish desired goals.
INDUSTRIAL BACKGROUND
To identify the period when the footwear was made is not an easy job. The ancient carving and drawing depicts the use of footwear which suggests its origin thousands of years ago.
The early shoe design was often taken from nature and in addition to sandals; the Egyptians also wore a shoe with an upturned modeled on the elephants tusk. The Romans carried there shoes style through out the ancient world as they conquered. The Moors who conquered Spain in the 8th century introduced beautiful soft dyed leather known as cordovan. Their shoes covered the foot and ankle. They came to be called “Babylonian Shoes”.
This history of shoe varies apart of all history. In the beginning necessary dictated style and then through conquest travel and trade styles were exchanged among the people of the world. Materials varied decoration in footwear popular to points of becoming excessive and ludicrous.