03-08-2012, 01:59 PM
SWOT Analysis
Company Analysis.ppt (Size: 73.5 KB / Downloads: 123)
Identifying:
Company STRENGTHS & competitive capabilities; Company WEAKNESSES & resource deficiencies; Company market OPPORTUNITIES; THREATS to a company’s future profitability…..
SWOT - Strengths & Weaknesses
Sources of Strength or Weakness
Skill or expertise (or lack of)
Physical assets - plant, equipment, location (or lack of)
Human assets / expertise (or lack of)
Organisation assets - quality control system, patents
Valuable intangible assets - brandname, loyalty, culture
Competitive capabilities - shorter development times, customising capability, supplier relations.
Strategic Balance Sheet - Competitive Assets & Liabilities
Core & Distinctive Competencies
Core competence is something a company does well relative to other internal activities.
Distinctive competence is something a company does well relative to competitors.
Whether a core competence represents a distinctive competence depends on how good the competence is relative to what competitors are capable of.
SWOT Analysis - Opportunities/Threats
Not every industry opportunity/threat is a company opportunity/threat - need to analyse and compare:
Impact on growth & profit potential
Impact on existing / potential sources of competitive advantage
Match with company resource capabilities
Drawing Conclusions from SWOT Analysis
How best to deploy resources in view of the company’s internal/external situation
Does the resource base need to be adjusted to respond to emerging issues?
Are there resource gaps that need to be filled?
In what ways does the company need to strengthen its (future) resource base?
Strategic Cost Analysis - Benchmarking
Benchmark the costs of key activities to understand the best practices involved in performing an activity and to see if costs are in line with other companies.
Use info. from published reports, trade groups, industry analysts, customers, suppliers..
Used to identify areas of cost advantage/disadvantage.
Company Analysis.ppt (Size: 73.5 KB / Downloads: 123)
Identifying:
Company STRENGTHS & competitive capabilities; Company WEAKNESSES & resource deficiencies; Company market OPPORTUNITIES; THREATS to a company’s future profitability…..
SWOT - Strengths & Weaknesses
Sources of Strength or Weakness
Skill or expertise (or lack of)
Physical assets - plant, equipment, location (or lack of)
Human assets / expertise (or lack of)
Organisation assets - quality control system, patents
Valuable intangible assets - brandname, loyalty, culture
Competitive capabilities - shorter development times, customising capability, supplier relations.
Strategic Balance Sheet - Competitive Assets & Liabilities
Core & Distinctive Competencies
Core competence is something a company does well relative to other internal activities.
Distinctive competence is something a company does well relative to competitors.
Whether a core competence represents a distinctive competence depends on how good the competence is relative to what competitors are capable of.
SWOT Analysis - Opportunities/Threats
Not every industry opportunity/threat is a company opportunity/threat - need to analyse and compare:
Impact on growth & profit potential
Impact on existing / potential sources of competitive advantage
Match with company resource capabilities
Drawing Conclusions from SWOT Analysis
How best to deploy resources in view of the company’s internal/external situation
Does the resource base need to be adjusted to respond to emerging issues?
Are there resource gaps that need to be filled?
In what ways does the company need to strengthen its (future) resource base?
Strategic Cost Analysis - Benchmarking
Benchmark the costs of key activities to understand the best practices involved in performing an activity and to see if costs are in line with other companies.
Use info. from published reports, trade groups, industry analysts, customers, suppliers..
Used to identify areas of cost advantage/disadvantage.