01-09-2012, 11:35 AM
Flipkart
Flipkart.pptx (Size: 566.28 KB / Downloads: 56)
Introduction
Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. They’re present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics – and still counting!
With over 11.5 million book titles, 11 different categories, more than 2 million registered users and sale of 30000 items a day, they’re one of the leading e-commerce players in the country.
Their success is largely due to their obsession with providing customers a memorable online shopping experience. Be it Cash on Delivery, a 30-day replacement policy, EMI options, free shipping - and of course the great prices that they offer. Then there's dedicated Flipkart delivery team that works round the clock to personally make sure packages reach on time. For now they're present in 27 lucky cities, but don't worry, plans are underway to spread to many others.
Flipkart Story
Flipkart, was established by Sachin Bansal and Binny Bansal both are alumni of Indian Institute of Technology Delhi and worked for Amazon.com before quitting and founding their own company.
Initially they used word of mouth to popularize their company. Within two years through word of mouth of their services, Flipkart became one of the top 100 Indian sites and was credited for being India's largest online bookseller with over 10 million titles on offer.
Flipkart broke even in March 2010 and claims to have had at least 100% growth every quarter since its founding.
Flipkart employs over 3000 people.
Also it had experienced 2 million unit sales and 4 million unique visitors per month with sales growing at 25% per month, eyeing a $50 million run rate as reported by TechCrunch.
It’s been about a year since Flipkart started moving from being a pure bookstore to selling mobiles/DVDs etc. Since then, Flipkart went for a major brand makeover, making it look more ‘upmarket’.
There has been large newspaper ads, TVCs and a lot of web ads.
Funding
Initially funded by the Bansals themselves with 4 Lakh(INR).
Flipkart has since then raised two rounds of funding from venture capital funds Accel India (in 2009) and Tiger Global Management (up to the tune of US$10 million) (in 2010).
Private equity firms Carlyle and General Atlantic are in talks to jointly invest about $150 million to $200 million in Flipkart, according to sources.
Aquisitions
2010: “We Read”, a social book discovery tool. The stated goal was to give Flipkart a social recommendation platform for buyers to make informed decisions based on recommendations from people within their social network.
2011: Mime360, a digital content platform company.
2011: Acquired the rights to Chakpak’s digital catalogue which includes 40,000 filmographies, 10,000 movies and close to 50,000 ratings. Chakpak.com is a Bollywood news site that offers updates, news, photos and videos.
Flipkart.pptx (Size: 566.28 KB / Downloads: 56)
Introduction
Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. They’re present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics – and still counting!
With over 11.5 million book titles, 11 different categories, more than 2 million registered users and sale of 30000 items a day, they’re one of the leading e-commerce players in the country.
Their success is largely due to their obsession with providing customers a memorable online shopping experience. Be it Cash on Delivery, a 30-day replacement policy, EMI options, free shipping - and of course the great prices that they offer. Then there's dedicated Flipkart delivery team that works round the clock to personally make sure packages reach on time. For now they're present in 27 lucky cities, but don't worry, plans are underway to spread to many others.
Flipkart Story
Flipkart, was established by Sachin Bansal and Binny Bansal both are alumni of Indian Institute of Technology Delhi and worked for Amazon.com before quitting and founding their own company.
Initially they used word of mouth to popularize their company. Within two years through word of mouth of their services, Flipkart became one of the top 100 Indian sites and was credited for being India's largest online bookseller with over 10 million titles on offer.
Flipkart broke even in March 2010 and claims to have had at least 100% growth every quarter since its founding.
Flipkart employs over 3000 people.
Also it had experienced 2 million unit sales and 4 million unique visitors per month with sales growing at 25% per month, eyeing a $50 million run rate as reported by TechCrunch.
It’s been about a year since Flipkart started moving from being a pure bookstore to selling mobiles/DVDs etc. Since then, Flipkart went for a major brand makeover, making it look more ‘upmarket’.
There has been large newspaper ads, TVCs and a lot of web ads.
Funding
Initially funded by the Bansals themselves with 4 Lakh(INR).
Flipkart has since then raised two rounds of funding from venture capital funds Accel India (in 2009) and Tiger Global Management (up to the tune of US$10 million) (in 2010).
Private equity firms Carlyle and General Atlantic are in talks to jointly invest about $150 million to $200 million in Flipkart, according to sources.
Aquisitions
2010: “We Read”, a social book discovery tool. The stated goal was to give Flipkart a social recommendation platform for buyers to make informed decisions based on recommendations from people within their social network.
2011: Mime360, a digital content platform company.
2011: Acquired the rights to Chakpak’s digital catalogue which includes 40,000 filmographies, 10,000 movies and close to 50,000 ratings. Chakpak.com is a Bollywood news site that offers updates, news, photos and videos.