03-09-2012, 03:50 PM
Dove
Dove.pptx (Size: 3.97 MB / Downloads: 58)
INTRODUCTION
Dove is a personal care brand owned by Unilever.
It started in 1957
The brand came to India in 1995.
It is imported and marketed by Hindustan Unilever Limited (HUL).
By the end of the dove firming “Real Women” Campaign, dove has become a national talking point and was ranked number three in the body lotions market, ahead of L’oreal, Garnier, Neutrogena and Olay.
In the year 2004, Unilever won the ‘marketer of the year’ award for its brand Dove
About Unilever
From long-established names like Lifebuoy, Sunlight and Pond’s to new innovations such as the Pureit affordable water purifier, our range of brands is as diverse as our worldwide consumer base.
Unilever has more than 400 brands, 12 of which generate sales in excess of €1 billion a year.
Many of these brands have long-standing, strong social missions, including Lifebuoy’s drive to promote hygiene through hand washing with soap, and Dove’s campaign for real beauty.
We’ve also won a wealth of advertising industry honours at the prestigious Cannes Advertising Awards, including being named 2010’s Advertiser of the Year.
Life Partners of Unilever
With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products.
We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave.
Impact & Innovation
We realise innovation is key to our progress, and through cutting-edge science we’re constantly enhancing our brands, improving their nutritional properties, taste, fragrance, or functionality.
We invest nearly €1 billion every year in research and development, and have established laboratories around the world where our scientists explore new thinking and techniques, applying their expertise to our products.
Consumer research plays a vital role in this process. Our unrivalled global reach allows us to get closer to consumers in local markets, ensuring we understand their diverse needs and priorities.
Dove.pptx (Size: 3.97 MB / Downloads: 58)
INTRODUCTION
Dove is a personal care brand owned by Unilever.
It started in 1957
The brand came to India in 1995.
It is imported and marketed by Hindustan Unilever Limited (HUL).
By the end of the dove firming “Real Women” Campaign, dove has become a national talking point and was ranked number three in the body lotions market, ahead of L’oreal, Garnier, Neutrogena and Olay.
In the year 2004, Unilever won the ‘marketer of the year’ award for its brand Dove
About Unilever
From long-established names like Lifebuoy, Sunlight and Pond’s to new innovations such as the Pureit affordable water purifier, our range of brands is as diverse as our worldwide consumer base.
Unilever has more than 400 brands, 12 of which generate sales in excess of €1 billion a year.
Many of these brands have long-standing, strong social missions, including Lifebuoy’s drive to promote hygiene through hand washing with soap, and Dove’s campaign for real beauty.
We’ve also won a wealth of advertising industry honours at the prestigious Cannes Advertising Awards, including being named 2010’s Advertiser of the Year.
Life Partners of Unilever
With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products.
We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave.
Impact & Innovation
We realise innovation is key to our progress, and through cutting-edge science we’re constantly enhancing our brands, improving their nutritional properties, taste, fragrance, or functionality.
We invest nearly €1 billion every year in research and development, and have established laboratories around the world where our scientists explore new thinking and techniques, applying their expertise to our products.
Consumer research plays a vital role in this process. Our unrivalled global reach allows us to get closer to consumers in local markets, ensuring we understand their diverse needs and priorities.