03-09-2012, 04:19 PM
CONSUMER USAGE AND SATISFACTION REGARDING COLGATE TOOTHPASTE IN CHINNAMANUR TOWN
COLGATE PROJECT10.12.doc (Size: 331 KB / Downloads: 63)
INTRODUCTION
Every business organization big or small has its own sets of problems.Sometimes they enjoy advantages over others; sometimes they also have to bear the heat of the competition.They are not above the ups and downs of the business.
Colgate Palmolive is the world leader in oral care industry.They cater the need of different segments by offering innovative products.
In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap and candle factory onDutch Street in New York City under the name of "William Colgate & Company". William Colgate in 1833 suffered a severe heart attack stopping his business from selling. But after a couple of years of recovery he continued with his business. In the 1840s, the firm began selling individual cakes of soap in uniform weights. In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son, who did not want to continue the business but thought it would be the right thing to do.
In 1872, Colgate introduced Cashmere Bouquet, a perfumed soap. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896. In 1896, Colgate hired Martin Ittner and under his direction founded one of the first applied research labs.[4] By 1908 they initiated mass selling of toothpaste in tubes. His other son, James Boorman Colgate, was a primary trustee ofColgate University (formerly Madison University).
OBJECTIVES OF THE STUDY
A project will haywire if it does not have its objective clear. If one knows the whole only then the right path can be decided and with disciplined work and positive attitude achieving this objective will be a catwalk.
Therefore, we also set down the objectives before starting the project which are as follows.
1. Study of usage of colgate tooth paste in detail.
2. Study the performance of Colgate Palmolive Brands in market.
3. To study their customer base and also their customer retention strategies.
4. How can Colgate make the involvement and use?
5. How to minimize the problem through survey?
6. How to promote the product in market?
7. Find out new potential retail outlets for expansion of the business.
8. Also take part in rearranging the whole chinnamanur distribution of Colgate Palmolive
CONCLUSIONS
We can say that secondary brands like Colgate gel, herbal, Palmolive range are lacking behind because of poor promotions.
Toothbrush of Colgate is doing good business because of increase in margins Wholesalers replied that they can get products much lower rate then distributor but for service and relation they purchase from distributor.
Lot of wholesalers passes on scheme to retailers who have idea about it and also on the reliability of retailers.
Lot of wholesalers gives good treatment to local manufacturer because of huge margins and regular availability.