19-11-2012, 12:22 PM
BOURNVITA
BOURNVITA.pptx (Size: 898.68 KB / Downloads: 35)
Reason For Communicating
To get visibility & create awareness about the product’s benefits being in the malted beverages segment (brown health drink)
To highlight the advantages of building confidence in a tasty drink
The Communication
Should be able to position as a brand that will help build confidence in children & give the winning attitude
Highlight that the malt-based food brand will help kids to stay prepared for every challenge
Provoke mothers to buy the product believing in its benefits of unique combination of health and taste
Brand Positioned As
Confidence as its Core Brand Essence
The brand realizes that every kid has a chance to excel in his chosen field of endeavor if he has confidence
The brand uses the tagline " Tayyaari Jeet Ki "
Consumer Insight
Parents want their children to win and be confident whatsoever the situation may be
The ad though shows that the mother says “har baar jitna zaroori toh nahi” but somewhere she always wants her son to win and be competitive