12-12-2012, 06:47 PM
Pantaloon Retail (India) Limited
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INTRODUCTION
Pantaloon Retail (India) Limited is Indias largest leading retailers.
Founded in 1987, by Mr Kishore Biyani.
It operates on multiple platforms like Value and life style segment in the Indian consumers market
Company head quaters located in Mumbai
PANTALOON’S STORY
Kishore biyani , foresaw and understood the Indian retail market .
Major advantage - its unique understanding of the Indian organized retail
Pantaloons knows India & that has made it successful.
Experimented with retail formats, product-mixes and brands possible to gain maximum knowledge about the Indian mindset.
WHAT DID IT DO RIGHT?
The Retail Experiment – Multiple Formats, Multiple Brands
The Right Joint Ventures at the Right Time
Versatile Retailing
Strengthening Back End Operations: Supply-Chain
Money: The Ultimate Differentiator
CONCLUSION
Pantaloon managed to understand & take advantage of the compressed evolution of the organized Indian retail industry.
Became the dominant player.
Developed its name well
Evolved its business strategy based on understudying customers