21-12-2012, 02:29 PM
Maruti Suzuki India Limited
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INTRODUCTION
Today,Maruti Suzuki India Limited, a subsidiary of Suzuki MotorCorporation of Japan, garners major share of automobile market in Indiaand, has been the leader of the Indian car market for about two decades. Ithas completely revolutionized the Indian car market and has brought outnumerous models to cater to every section of society.
Maruti Udyog Ltd. (MUL) is the first automobile company in theworld to be honoured with an ISO 9000:2000 certificate.
Maruti Suzuki India Limited previously known as Maruti Udyog Limited
is the premier car company in India. MUL was established in Feb1981 through an Act of Parliament. The company entered into collaborationwith Suzuki Motor Corporation
of Japan to manufacture cars. Start sellingthe first vehicle from 14 Dec., 1983. Its manufacturing plant, located some25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000units per annum, with a capability to produce about half a million vehicles.
(MUL) was established in Feb1981 through an Act of Parliament, as a Government company withSuzuki Motor Corporation of Japan holding 26 per cent stake. It wasentrusted the task of achieving the following:
•Modernization of the Indian Automobile Industry.
•Production of vehicles in large volumes
Production of fuel efficient vehicles.Suzuki was an obvious choice because of its unparalled expertise insmall cars.The Joint Venture agreement was signed between Government ofIndia and Suzuki Motor Company (now Suzuki Motor Corporation ofJapan) in Oct 1982.The company went into production in a record time of 13 months andthe first car was rolled out from Maruti Suzuki India Limited Gurgaonin December, 1983.
First Customer
Mr. Harpal Singh, Maruti’s first customer, proudly received the keys ofthe Maruti 800 car from the Prime Minister Smt. Indira Gandhi onDecember 14, 1983.
When Maruti began operations in 1983, there were only two other carcompanies in India and the total size of the Indian passenger car market wasa measly 40,000 units per year. From the start, Maruti caught the imaginationof Indian car customers and launched four new models, including ahatchback, a mini multipurpose van, an entry sedan and a SUV, over the nextdecade. Each of these models was an instant draw with the Indianconsumers.