16-01-2013, 12:44 PM
CONSUMER BEHAVIOUR TOWARDS INDIA MART INTERMESH LTD
1CONSUMER BEHAVIOUR.docx (Size: 1.65 MB / Downloads: 31)
EXECUTIVE SUMMARY
India Mart Intermesh Ltd,owner of the Indian online B2B market place and lar gest business portel in SMEs growth. IndiaMart.com, has plans to raise US$20 million of capital from private equity investors. Reports in the Indian press suggest that PE firms Bessemer Venture partners and Warburg Pincus will be involved in the fund raising.
The small and medium enterprises (SME) sector in India plays a vital role in the growth of the country SME sector in India accounts for around 95% of the industrial units, almost 40% of the gross industrial value-added in the Indian economy, 34% of exports and provides direct employment to 20 million persons in around 3.6 million registered SME units. The SME sector in India contributes to about 7% of India's gross domestic product (GDP).
Here in this study the main objectives were to study understand the attitudes and beliefs of buyers and suppliers towards internet IndiaMart, to compare these beliefs and to see whether demographic variables have something to do with these attitudes and beliefs. Various hypotheses were made and used to test these attitudes and beliefs.
INTRODUCTION
ABOUT THE STUDY
VALUE
External value
External facing networks include customers or recipients, inter me diaries, stakeholders, complementary, open innovation networks and suppliers.
Internal value
civil
Internal value networks focus on key activities, processes and relationships that cut across internal boundaries, such as order fulfillment, innovation, lead processing, or customer support. Value is created through exchange and the relationships between roles. Value networks operate in public agencies, civil society, in the enterprise, institutional settings, and all forms of organization. Value networks advance innovation, wealth, social good and environmental well-being.
Tangible value
All exchanges of goods, services or revenue, including all transactions involving contracts, invoices, return receipt of orders, request for proposals, confirmations and payment are considered to be tangible value. Products or services that generate revenue or are expected as part of a service are also in tangible value flow of goods, services, and revenue (2). In government agencies these would be mandated activities. In civil society organizations these would be formal commitments to provide resources or services.
Intangible value
Two primary subcategories ar e included in intangible value: knowledge and benefits. Intangible knowledge exchanges include strategic information, planning knowledge, process knowledge, technical know-how, collaborative design and policy development; which support the product and service tangible value network. Intangible benefits are also considered favors that can be offered from one person to another. Examples include offering political or emotional support to someone. Another example of intangible value is when a research organization asks someone to volunteer their time and expertise to a project in exchange.
COMPANY PROFILE
IndiaMART.com is India's largest online B2B marketplace for Small & Medium Size Businesses, connecting global buyers with suppliers. The company offers a platform & tools to over 1 million suppliers to generate business leads from over 5 million buyers, who use the platform to find reliable & competitive suppliers. The company has over 4000 employees located across 75 offices in the country. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd.
IndiaMART.com offers products that enable small & medium size businesses generate business leads (online catalogs/store-fronts), establish their credibility (third party verified trust profile) and use business information (finance, news, trade shows, tenders) for their business promotion
IndiaMART.com has won numerous awards over the years, which include coveted Red Herring Award, Emerging India Award, among others. The company has also been widely covered by media for its pioneering role in promoting SME business in the country
Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.
IndiaMART Knowledge Services: An in-house unit involved in SME research, forecasting, analysis and education. It conducts independent surveys, etc. & holds workshops for SMEs to educate them on specific areas such as Marketing, IT, etc.
Customer segmentation
In the snowmobile example, the served market consisted of one segment. But conceivably, the served market could be much broader in scope. For example, the company could decide to serve all industrial customers (large, medium, small) by offering diesel-driven snowmobiles for delivery use. The ³broader´ served market, however, must be segmented because the market is not homogeneous; that is, it cannot be served by one type of product/ser vice off ering. Currently, the United States represents the largest market in the world for most products; it is not a homogeneous market, however. Not all customers want the same thing. Particularly in well-supplied markets, customers generally prefer products or services that are tailored to their needs.