17-08-2013, 01:10 PM
Women Entrepreneurship in INDIA
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Women entrepreneur
“A Woman Entrepreneur is a person who accepts challenging role to meet her personal needs and become economically independent”.
Barriers faced
Lack of Confidence
Lack of Working Capital
Socio – cultural barriers
Market – oriented risks
Motivational factors
Knowledge of Business Administration
Awareness about the Financial Assistance
Exposure to the Training Programs
Identifying the Available resources
Problems of Women Entrepreneurs in India
Greatest deterrent - patriarchal – male dominant social order.
Skeptical financial institutions
Lack of access to external funds
Women's family obligations
Interest of the family members
The male - female competition
Knowledge of alternative source of raw materials availability and negotiation skills
Literacy rate of women in India
Low-level risk taking attitude
Making of an Entrepreneur
Belongs to a royal muslim family,
migrated from Samarkhand to India
Marries at the age of 15 and was a mother by next year
Wrote articles for the Iran Tribune
Returned back in 1977
Never advertised, relied on word of mouth publicity
Represented in CIDESCO beauty congress in 1970
Represented India at the Festival of India in 1980
Memorable event at Selfridges in London
First Indian whose goods were retailed in western markets:
The Galeries Lafayette in Paris
Selfridges in London
Blomingdales in New York
Sultan Sores in the Middle East