18-03-2016, 10:41 AM
In two wheeler markets India has the world second largest
Market (after China). In India every month sold nearly 3-lakh motor cycle.
The two- wheeler industry is among the few that have
Managed to face the industrial slow down. The industry's impressive growth
of over 10% for four year till 2006-07. But in 2007-08 there was a drop in
agricultural output. But a boost comes in the 6
th Pay commission
recommendation.
After year of cursing along at fairly relaxed pace, twowheeler
industry has finally stepped on the acceleator & swayed its way
timely in to the first lane. All the major players in the market including
BAJAJ AUTO, HERO HONDA,TVS ,SUZUKI, ESCORT YAMAHA,
KINETIC & LML, work over time to grab slice of two-wheeler pie as
possible, the market is suddenly roaring for action.
Most of them like BAJAJ AUTO, HERO HONDA, TVS,
LML, KINETIC, YAMAHA are adding of their existing range by launching
new state of art product to meet competition head on
Questionnaire
Q.1. How many brand of two-wheeler do you know?
MO`BIKE SCOOTER
Hero Honda LML
Bajaj Auto Honda
Suzuki Bajaj Auto
TVS Kinetic Engineering
Enfield
Yahama
Cosmo Blaster
LML
Q. 2. Which type of two wheeler you prefer most?
(a) Motor Bike (b) Scooter
© Moped / Scooties
Q.3. Which attributes do you like most in your two-wheeler ? Rates the
various factors you consider most ? (1-6 ,1 is most important )
(1.) Luggage space (2.) Fuel Efficiency
(3.) Pick up (4.) Resale value
(5.) Driving comfort (6.) Out look
Q.4. What is your source of finance?
(a) Bank Loan (b) Finance Company
© Self financing (d) Any Other
Q.5. What are the external factors that influence you about purchasing
bike ?
(a) Print media (b) Electronic media
© Exhibition (d) Trade shows (e) Brand image
Q.6 Which brand right now you are having ?
(a) Hero Honda (b) Bajaj Auto
© TVS (d) Suzuki
(e) Yamaha (f) LML
Q.7. Should company go for innovation in context to development of new
bike ?
(a) Yes (b) No
Q.8. While going for the development of new bike which point the company
should keep in mind
(a) Acceptability of customer (b) Scale of economic
© Comfort (d) Design
(e) Others
Q .9. According to you which company`s model you like most and
why-
(A) Bajaj Caliber (b) TVS Victor
© Honda Activa (d) Yahama Libero
(e) Hero Honda Ambition
Market (after China). In India every month sold nearly 3-lakh motor cycle.
The two- wheeler industry is among the few that have
Managed to face the industrial slow down. The industry's impressive growth
of over 10% for four year till 2006-07. But in 2007-08 there was a drop in
agricultural output. But a boost comes in the 6
th Pay commission
recommendation.
After year of cursing along at fairly relaxed pace, twowheeler
industry has finally stepped on the acceleator & swayed its way
timely in to the first lane. All the major players in the market including
BAJAJ AUTO, HERO HONDA,TVS ,SUZUKI, ESCORT YAMAHA,
KINETIC & LML, work over time to grab slice of two-wheeler pie as
possible, the market is suddenly roaring for action.
Most of them like BAJAJ AUTO, HERO HONDA, TVS,
LML, KINETIC, YAMAHA are adding of their existing range by launching
new state of art product to meet competition head on
Questionnaire
Q.1. How many brand of two-wheeler do you know?
MO`BIKE SCOOTER
Hero Honda LML
Bajaj Auto Honda
Suzuki Bajaj Auto
TVS Kinetic Engineering
Enfield
Yahama
Cosmo Blaster
LML
Q. 2. Which type of two wheeler you prefer most?
(a) Motor Bike (b) Scooter
© Moped / Scooties
Q.3. Which attributes do you like most in your two-wheeler ? Rates the
various factors you consider most ? (1-6 ,1 is most important )
(1.) Luggage space (2.) Fuel Efficiency
(3.) Pick up (4.) Resale value
(5.) Driving comfort (6.) Out look
Q.4. What is your source of finance?
(a) Bank Loan (b) Finance Company
© Self financing (d) Any Other
Q.5. What are the external factors that influence you about purchasing
bike ?
(a) Print media (b) Electronic media
© Exhibition (d) Trade shows (e) Brand image
Q.6 Which brand right now you are having ?
(a) Hero Honda (b) Bajaj Auto
© TVS (d) Suzuki
(e) Yamaha (f) LML
Q.7. Should company go for innovation in context to development of new
bike ?
(a) Yes (b) No
Q.8. While going for the development of new bike which point the company
should keep in mind
(a) Acceptability of customer (b) Scale of economic
© Comfort (d) Design
(e) Others
Q .9. According to you which company`s model you like most and
why-
(A) Bajaj Caliber (b) TVS Victor
© Honda Activa (d) Yahama Libero
(e) Hero Honda Ambition