26-09-2016, 04:12 PM
1456228565-Proposal.docx (Size: 29.55 KB / Downloads: 6)
OBJECTIVES OF THE STUDY
• To determine the Brand preference of Sunfeast Biscuits over its competitors.
• To identify the factors influencing the Brand preference of Sunfeast Biscuits.
• To identify consumer perception about various features of Sunfeast Biscuits.
• To study whether branding plays a vital role in purchase of Sunfeast biscuits.
• To identify the factors influence the brand preferences of sunfeast biscuits
• To study the profile of sunfeast biscuits
• To find the brand performances of sunfeast products.
• To find the brand quality of sunfeast products.
• To find the brand quality perceived by customer brand credibility consideration superiority and feelings.
• To know the effect of various modes of promotion of products.