26-04-2017, 04:45 PM
Each person is a consumer of different brands at the same time. The choice and use of a particular brand by the consumer over time is affected by the quality benefits offered by the brand, especially when it comes to branded groceries and cosmetics. Consumer satisfaction is derived when you compare the actual yield of the product with the expected performance of the product. Philip Kotler (2008) observed that satisfaction is the feeling of pressure or disappointment of a person that results from the perceived performance (outcome) of the product in relation to its expectations. If the perceived benefits turned out to be almost the same as expected, the customer is very satisfied and this is how the company achieves customer loyalty to the products.
Each person is a consumer of different brands at the same time. The choice and use of a particular brand by the consumer over time is affected by the quality benefits offered by the brand, especially when it comes to branded groceries and cosmetics. Consumer satisfaction is derived when you compare the actual yield of the product with the expected performance of the product. Philip Kotler (2008) observed that satisfaction is the feeling of pressure or disappointment of a person that results from the perceived performance (outcome) of the product in relation to its expectations. If the perceived benefits turned out to be almost the same as expected, the customer is very satisfied and this is how the company achieves customer loyalty to the products.
In the Indian setting, perceptions about a particular brand are important because Indian customers rely on the perception of their near and dear ones before buying or using the product. The perceptions of the people around us affect our decision to buy or not to buy the product. Perceptions are highly subjective and therefore easily distorted. The scruple of buying and not buying continues in the mind or in the black box of the future consumer unless their decision is not supported by many. So, in order to survive in the marketing environment of a country like India, brands must be in the minds of people. India is already an attractive destination for brands to establish in due to favorable marketing conditions. India has known to be a center of herbal brands as well as herbal products are deeply associated with the feelings of the spirituality of the people. A WHO (World Health Organization) study estimates that about 80 percent of the world's population depends on natural products for their health care rather than modern medicines, mainly because of side effects and high Cost of modern medicine (Sharma, Shanker, Tyagi, Singh and Rao, 2008) The world herbal products market is about $ 6.2 billion and estimated to reach $ 5 trillion by the year 2050 (WHO & Kumar and Janagam , 2011)
"Patanjali" - a brand established by PATANJALI AYURVEDA LTD is backed by robust preaching and promotion of the renowned Guru Swami Ramdevji and an international authority on Ayurveda and traditional herbs. The company is established with the aim of providing a superior quality of products at a fair price and to get its customers get rid of chronic diseases by providing products that are organic and natural. This concept of Herbal and Pure has gained momentum in India and around the world as people now one day are more focused on staying close to Nature because of their marketed routines. PATANJALI AYURVEDA LTD has more than 100 different products in the catalog of diseases of the skin, hair, heart, eyes and kidney. Patanjali's recent link with Future Group to enter the consumer goods segment through Big Bazaar Retail stores is another big advantage for the availability of Patanjali products close to its consumers. The Patanjali Products have been rightly put to advantage by the very concept of "Marketing through Spirituality"
Each person is a consumer of different brands at the same time. The choice and use of a particular brand by the consumer over time is affected by the quality benefits offered by the brand, especially when it comes to branded groceries and cosmetics. Consumer satisfaction is derived when you compare the actual yield of the product with the expected performance of the product. Philip Kotler (2008) observed that satisfaction is the feeling of pressure or disappointment of a person that results from the perceived performance (outcome) of the product in relation to its expectations. If the perceived benefits turned out to be almost the same as expected, the customer is very satisfied and this is how the company achieves customer loyalty to the products.
In the Indian setting, perceptions about a particular brand are important because Indian customers rely on the perception of their near and dear ones before buying or using the product. The perceptions of the people around us affect our decision to buy or not to buy the product. Perceptions are highly subjective and therefore easily distorted. The scruple of buying and not buying continues in the mind or in the black box of the future consumer unless their decision is not supported by many. So, in order to survive in the marketing environment of a country like India, brands must be in the minds of people. India is already an attractive destination for brands to establish in due to favorable marketing conditions. India has known to be a center of herbal brands as well as herbal products are deeply associated with the feelings of the spirituality of the people. A WHO (World Health Organization) study estimates that about 80 percent of the world's population depends on natural products for their health care rather than modern medicines, mainly because of side effects and high Cost of modern medicine (Sharma, Shanker, Tyagi, Singh and Rao, 2008) The world herbal products market is about $ 6.2 billion and estimated to reach $ 5 trillion by the year 2050 (WHO & Kumar and Janagam , 2011)
"Patanjali" - a brand established by PATANJALI AYURVEDA LTD is backed by robust preaching and promotion of the renowned Guru Swami Ramdevji and an international authority on Ayurveda and traditional herbs. The company is established with the aim of providing a superior quality of products at a fair price and to get its customers get rid of chronic diseases by providing products that are organic and natural. This concept of Herbal and Pure has gained momentum in India and around the world as people now one day are more focused on staying close to Nature because of their marketed routines. PATANJALI AYURVEDA LTD has more than 100 different products in the catalog of diseases of the skin, hair, heart, eyes and kidney. Patanjali's recent link with Future Group to enter the consumer goods segment through Big Bazaar Retail stores is another big advantage for the availability of Patanjali products close to its consumers. The Patanjali Products have been rightly put to advantage by the very concept of "Marketing through Spirituality"