26-08-2017, 02:30 PM
Reliance Dairy Foods, a subsidiary of Reliance Retail, is developing its dairy market with a new brand that will appeal to established players such as Amul, Mother Dairy, Nestlé and Gowardhan offering higher retail margins and an extra 10% consumers.
The company controlled by Mukesh Ambani will sell its new milk brand, Life, through milk distributors in general, while its Dairy Pure brand is sold only through Reliance Retail stores.
Life brand milk will be available in Haryana, Punjab, Andhra Pradesh, Tamil Nadu, Rajasthan, the National Capital Region (NCR) and Himachal Pradesh, a Reliance Retail store.
The company controlled by Mukesh Ambani will sell its new milk brand, Life, through milk distributors in general, while its Dairy Pure brand is sold only through Reliance Retail stores.
Life brand milk will be available in Haryana, Punjab, Andhra Pradesh, Tamil Nadu, Rajasthan, the National Capital Region (NCR) and Himachal Pradesh, a Reliance Retail store.