26-08-2017, 03:55 PM
Titan Company prompted a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by the international style. Titan Company is the fifth largest manufacturer of own-brand watches in the world. In addition to 'Titan' watch brand, Titan Company has also built 'Tanishq' the leading jewelry brand in recent years. Both brands are among the most recognized and loved brands in India. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Introducing Titan quartz watches that wore an international look, Titan Company transformed the watch market of India. After Sonata, a value-priced functional style watch at affordable prices, Titan Company reached the young segment with Fastrack, its third brand, trendy and chic. The company has sold 150 million watches worldwide and manufactures more than 15 million watches each year. With a license for premium fashion watches from global brands, Titan Company repeated its pioneering act and brought international brands to the Indian market. Tommy Hilfiger, FCUK, Timberland and the police, as well as the Swiss watch made - Xylys owe their presence in the Indian market to Titan Company. Entering the largely fragmented Indian jewelry market with no known brands in 1995, Titan Company launched Tanishq, the most reliable and fastest growing jewelry brand in India. Gold Plus, the subsequent addition, focuses on the semi-urban and rural Indian preferences. Completing the jewelry portfolio is Zoya, the latest retail chain in the luxury segment. Titan Company has also made its foray into glasses, offering a variety of products differentiated to the final consumer consisting of frames, lenses, contact lenses and accessories. Frames are available in both international brands (Levis, Esprit, Hugo Boss, etc.) and own brands - Titan, Eye + and Dash, an offer for children. The company has leveraged its manufacturing competencies and branched out into precision engineering components and subassemblies, machine building and automation solutions, tool solutions and electronic subassemblies. With over 1,200 exclusive retail stores in a carpet area of more than 1.6 million square feet Titan Company has India's largest distribution network covering more than 220 cities. The company has more than 400 exclusive "World of Titan" showrooms and over 150 Fastrack stores. It also has a large network of more than 740 after-sales service centers. Titan Company is also the largest jewelry retailer in India with more than 160 Tanishq boutiques and 2 Zoya stores, over 30 Gold Plus stores. It also has more than 300 Titan Eye + stores. In addition, the company sells personal accessories such as handbags, belts, wallets and, more recently, perfumes under the Skinn brand. With the support of more than 7,000 employees, two exclusive design studios for watches and jewelery, 12 manufacturing units and countless admirers from around the world, Titan Company continues to grow and set new standards for innovation and quality. The organization is aiming to replicate the success story of Titan and Tanishq with each new offering.