26-08-2017, 04:27 PM
Advertising is an audio or visual form of marketing communication that employs an overtly sponsored and non-personal message to promote or sell a product, service or idea. Advertising sponsors are often companies that want to promote their products or services. Advertising differs from public relations in which an advertiser generally pays and has control over the message. It differs from personal selling in that the message is non-personal, ie not addressed to a particular individual. 672 Advertising is communicated through various means of communication, [2] including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; Or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is known as an advertisement or "advertisement."
Commercial advertisements often seek to generate greater consumption of their products or services through the "brand", which associates a product or image name with certain qualities in the minds of consumers. On the other hand, ads that claim to be an immediate sale are known as direct response advertising. Non-commercial advertisers who spend money to advertise items other than consumer products or services include political parties, interest groups, faith-based organizations, and government agencies. Nonprofits can use free persuasion modes, such as a public service announcement. Advertising can also be used to reassure employees or shareholders that a business is viable or successful.
Modern advertising was created with techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern advertising "Madison Avenue."
In 2015, the world spent an estimated $ 529.43 billion on advertising. Its distribution projection for 2017 is 40.4% for TV, 33.3% for digital, 9% for newspapers, 6.9% for magazines, 5.8% for outdoor and 4.3% for radio. At an international level, the largest advertising conglomerates ("big four") are Interpublic, Omnicom, Publicis and WPP.
Some innovations in advertising
TSA Control Boxes
Was not this inevitable? Those dull gray drawers that are the receptacles for cell phones, laptops, shoes and belts make great little revolving billboards. I noticed my first junk fund advertisement about six months ago on a flight from Portland Oregon to Chicago. It surprises me that it took so long for the industry to realize that boring and anxious consumers who were standing in line in the comfort of storage feet could make a receptive (though captive) audience. Voila! A new form of advertising is born of the new realities of air travel and air safety.
Parking places
I am not an avid shopper buyer, so I can be well behind the curve in advertisers sponsoring individual parking spaces or even entire levels of parking structures. I noticed these brand spaces about two years ago and my initial thought was, "Well, why not?" It's a great way for shoppers to remember where they parked their car ("We were not parked in the Pizza Hut space at Pepsi Level?"). What a mnemonic device!
Supermarket floors
This is not the latest advertising method, but it is one of the first ones I remember noticing in the newest and least audacious physical marketing league. You usually find these near the aisles of dairy products or frozen foods from your supermarket. They often horizontally complement what we see vertically, adding a reinforcing component to vending machines for coupons or product placements at eye level. When you think about it, this is another stroke of genius: most supermarket aisles are wide, clean floors sparkle with overhead lighting and small children (closer to the floor already) are too eager to alert Mom Or dad what they have stumbled upon.
Shopping Cart Handles
If successful advertising is really about the large number of eyeballs that hit a logo or marketing message, then the person who thought of advertising in shopping carts certainly has a big bonus. We buy when we are in a hurry, we shop when we are bored, we shop when we are storing for the week-and most of us take a cart to do it. Advertising in the same space where we put our hands is putting the message on our pulse, literally.
Holes
Perfect for cash-strapped municipalities, restaurants, electronics stores, cafes, and bookstores are lining up to mend bumps with fresh asphalt that is sealed with an advertisement. I can not think of a better way to create instant goodwill than fixing it and then marking a section of the street where you might otherwise have popped a tire or bent a shaft. With the risk of showing my age, could this be the response of the new millennium to the Brylcreem billboards? Tell me a story along the way or write a jingle about how my favorite shampoo will not only detangle my hair; They smooth my trip too. Sparkly.
Digital signage in the store
Once reserved for hot shot advertisers in Times Square, a new generation of thinner, lighter and cheaper LCD and plasma technology is making common small electronic billboards. The shops of the big stores use them to sell everything, from the store to the facial cream. This really is the ultimate in personalized messages. The ad can change on a whim. Speaks, sings, can communicate more information than any other type of message in the same space. To say that these mini-posters will become ubiquitous parts of our retail landscape in just two or three more years is not a big leap.
Commercial advertisements often seek to generate greater consumption of their products or services through the "brand", which associates a product or image name with certain qualities in the minds of consumers. On the other hand, ads that claim to be an immediate sale are known as direct response advertising. Non-commercial advertisers who spend money to advertise items other than consumer products or services include political parties, interest groups, faith-based organizations, and government agencies. Nonprofits can use free persuasion modes, such as a public service announcement. Advertising can also be used to reassure employees or shareholders that a business is viable or successful.
Modern advertising was created with techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern advertising "Madison Avenue."
In 2015, the world spent an estimated $ 529.43 billion on advertising. Its distribution projection for 2017 is 40.4% for TV, 33.3% for digital, 9% for newspapers, 6.9% for magazines, 5.8% for outdoor and 4.3% for radio. At an international level, the largest advertising conglomerates ("big four") are Interpublic, Omnicom, Publicis and WPP.
Some innovations in advertising
TSA Control Boxes
Was not this inevitable? Those dull gray drawers that are the receptacles for cell phones, laptops, shoes and belts make great little revolving billboards. I noticed my first junk fund advertisement about six months ago on a flight from Portland Oregon to Chicago. It surprises me that it took so long for the industry to realize that boring and anxious consumers who were standing in line in the comfort of storage feet could make a receptive (though captive) audience. Voila! A new form of advertising is born of the new realities of air travel and air safety.
Parking places
I am not an avid shopper buyer, so I can be well behind the curve in advertisers sponsoring individual parking spaces or even entire levels of parking structures. I noticed these brand spaces about two years ago and my initial thought was, "Well, why not?" It's a great way for shoppers to remember where they parked their car ("We were not parked in the Pizza Hut space at Pepsi Level?"). What a mnemonic device!
Supermarket floors
This is not the latest advertising method, but it is one of the first ones I remember noticing in the newest and least audacious physical marketing league. You usually find these near the aisles of dairy products or frozen foods from your supermarket. They often horizontally complement what we see vertically, adding a reinforcing component to vending machines for coupons or product placements at eye level. When you think about it, this is another stroke of genius: most supermarket aisles are wide, clean floors sparkle with overhead lighting and small children (closer to the floor already) are too eager to alert Mom Or dad what they have stumbled upon.
Shopping Cart Handles
If successful advertising is really about the large number of eyeballs that hit a logo or marketing message, then the person who thought of advertising in shopping carts certainly has a big bonus. We buy when we are in a hurry, we shop when we are bored, we shop when we are storing for the week-and most of us take a cart to do it. Advertising in the same space where we put our hands is putting the message on our pulse, literally.
Holes
Perfect for cash-strapped municipalities, restaurants, electronics stores, cafes, and bookstores are lining up to mend bumps with fresh asphalt that is sealed with an advertisement. I can not think of a better way to create instant goodwill than fixing it and then marking a section of the street where you might otherwise have popped a tire or bent a shaft. With the risk of showing my age, could this be the response of the new millennium to the Brylcreem billboards? Tell me a story along the way or write a jingle about how my favorite shampoo will not only detangle my hair; They smooth my trip too. Sparkly.
Digital signage in the store
Once reserved for hot shot advertisers in Times Square, a new generation of thinner, lighter and cheaper LCD and plasma technology is making common small electronic billboards. The shops of the big stores use them to sell everything, from the store to the facial cream. This really is the ultimate in personalized messages. The ad can change on a whim. Speaks, sings, can communicate more information than any other type of message in the same space. To say that these mini-posters will become ubiquitous parts of our retail landscape in just two or three more years is not a big leap.