13-09-2017, 03:38 PM
Sales promotion is one of five aspects of promotional mix. (The other 4 parts of the promotional mix are advertising, personal selling, direct marketing and advertising / public relations). Non-commercial media and media communication is used for a predetermined and limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, gifts, loss leaders, point of sale displays, prizes, prizes, product samples and discounts.
Sales promotions can be directed to the customer, sales staff or distribution channel members (such as retailers). Consumer sales promotions are called consumer sales promotions. Sales promotions targeting retailers and wholesalers are called commercial sales promotions. Some sales promotions, particularly those with unusual methods, are considered gimmicks by many.
Sales promotion includes several communication activities that attempt to provide added value or incentives to consumers, wholesalers, retailers or other customers of the organization to stimulate immediate sales. These efforts may try to stimulate interest, judgment or purchase of the product. Examples of devices used in sales promotion include coupons, samples, bonuses, point of sale (POP) displays, contests, discounts, and sweepstakes.
Sales promotion is implemented to attract new customers, to maintain current customers, to counter competition, and to take advantage of the opportunities revealed by market research. It is composed of activities, both external and internal, to improve the sales of the company. Outside sales promotion activities include advertising, publicity, public relations activities, and special sales events. Sales promotion activities include windows, product displays and promotional material, and promotional programs such as prizes and contests.
Sales promotions often come in the form of discounts. Discounts affect the way consumers think and behave when they shop. The type of savings and their location can affect the way consumers view a product and affect their purchasing decision. The two most common discounts are price discounts ("items for sale") and bonus packages ("bulk items"). Price discounts are the reduction of an original sale by a certain percentage while premium packages are deals in which the consumer receives more for the original price. Many companies come up with different forms of discounts on ads, hoping to convince consumers to buy their products.
Sales promotions can be directed to the customer, sales staff or distribution channel members (such as retailers). Consumer sales promotions are called consumer sales promotions. Sales promotions targeting retailers and wholesalers are called commercial sales promotions. Some sales promotions, particularly those with unusual methods, are considered gimmicks by many.
Sales promotion includes several communication activities that attempt to provide added value or incentives to consumers, wholesalers, retailers or other customers of the organization to stimulate immediate sales. These efforts may try to stimulate interest, judgment or purchase of the product. Examples of devices used in sales promotion include coupons, samples, bonuses, point of sale (POP) displays, contests, discounts, and sweepstakes.
Sales promotion is implemented to attract new customers, to maintain current customers, to counter competition, and to take advantage of the opportunities revealed by market research. It is composed of activities, both external and internal, to improve the sales of the company. Outside sales promotion activities include advertising, publicity, public relations activities, and special sales events. Sales promotion activities include windows, product displays and promotional material, and promotional programs such as prizes and contests.
Sales promotions often come in the form of discounts. Discounts affect the way consumers think and behave when they shop. The type of savings and their location can affect the way consumers view a product and affect their purchasing decision. The two most common discounts are price discounts ("items for sale") and bonus packages ("bulk items"). Price discounts are the reduction of an original sale by a certain percentage while premium packages are deals in which the consumer receives more for the original price. Many companies come up with different forms of discounts on ads, hoping to convince consumers to buy their products.