20-09-2017, 12:59 PM
Electronic business or e-business is a term that can be used for any type of business or business transaction that includes sharing information over the Internet. Commerce is the exchange of products and services between companies, groups and individuals and can be seen as one of the essential activities of any business. E-commerce focuses on the use of ICTs to enable external activities and business relationships with individuals, groups and other businesses or business refers to business with the help of the internet, ie doing business with the help of the Internet network. business "was coined by the IBM marketing and Internet team in 1996.
In 1994, IBM, with its agency Ogilvy & Mather, began using its foundation in IT solutions and expertise to market itself as a leader in conducting business on the Internet through the term "e-business." Then CEO Louis V. Gerstner, Jr. was prepared to invest $ 1 billion to market this new brand.
After conducting a worldwide market research in October 1997, IBM began with an eight-page article in the Wall Street Journal that would introduce the concept of "e-commerce" and announce IBM's experience in the new field. IBM decided not to register the term "e-business" in the hope that other companies would use the term and create a new industry. However, this proved to be too successful and by 2000, to differentiate itself, IBM launched a $ 300 million campaign on its "e-business infrastructure" capabilities. Since then, the terms "e-business" and "e-commerce" have been loosely interchangeable and have become a part of the common vernacular.
In 1994, IBM, with its agency Ogilvy & Mather, began using its foundation in IT solutions and expertise to market itself as a leader in conducting business on the Internet through the term "e-business." Then CEO Louis V. Gerstner, Jr. was prepared to invest $ 1 billion to market this new brand.
After conducting a worldwide market research in October 1997, IBM began with an eight-page article in the Wall Street Journal that would introduce the concept of "e-commerce" and announce IBM's experience in the new field. IBM decided not to register the term "e-business" in the hope that other companies would use the term and create a new industry. However, this proved to be too successful and by 2000, to differentiate itself, IBM launched a $ 300 million campaign on its "e-business infrastructure" capabilities. Since then, the terms "e-business" and "e-commerce" have been loosely interchangeable and have become a part of the common vernacular.