18-11-2017, 11:54 AM
The distribution sector closes the gap between the producer and the consumer, and therefore forms a crucial link. Social changes with rapid economic growth due to the availability of trained personnel, rapid modernization and greater availability of commercial space are the positive effects of liberalization. Nowadays, Indian consumers are very familiar with the concept of quality, healthy and safety products and services. These demands are visible impacts in the retail sector. This study is based on the retailer's perception of consumer buying behavior, consumer preference and purchasing decision with respect to soy products such as soy pieces, soy nuts, soy granules, soy flakes and flour. soy.