15-10-2010, 03:01 PM
mms.sho(2).doc (Size: 272 KB / Downloads: 101)
MULTIMEDIA MESSAGING SERVICES
Multimedia Messaging Service (MMS) adds images, text, audio clips and ultimately, video clips to SMS (Short Message Service / text messaging).
Simon Buckingham, CEO of Mobile Streams believes that: 'The transition from Short Message Service (SMS) to Multimedia Messaging Service (MMS) is as important on mobile phones as the transition from DOS to Windows was for the PC. It represents a revolution.' Unlike other technologies like WAP, Bluetooth etc - MMS offers a complete development and billing environment along with a chance to create compelling applications. Thus, MMS provides an opportunity to foster an industry where all players in the value chain may get an opportunity to earn revenue.