27-06-2012, 12:03 PM
BHEL
bhel.pdf (Size: 348.54 KB / Downloads: 181)
Nature of Market
The salient featu?es of the market for
heavy elect6ical equipment may be described
as follows:
(i) A customer's decision to buy a particular
piece of equipment not only
depends on its price and quality but
also on the 'suitability of the equipment'
for his system, the experience that
the manufacturers of the heavy electrical
equipment have on similar work
and the relation' between the customer
and the maqufacturers.I
(ii) Every customer has his own rationale
for evaluating a tender.2
(iii) The price of a heavy electrical equipment
"in fact is a package which includes
many non-price elements such as
speed of delivery; credit terms; ease of
ordering and quality of after sales
service".3
(iv) There is no continuous price information
available for heavy electrical equipment
in trade journals.4
Competitiveness of BHEL Products
We will examine this question in the case
of two major products of B3HEL, 210 MW
turbo generator (TG) sets and 210 MW
boiler. We divide this section in two parts
(a) analysis of Singrauli and Korba tenders.
Here we compare the price and the technical
parameters of the product of BHEL with
that of competing firms, and (b) analysis of
cost data of Farakka project. (BHEL won
all these tenders-original documents given
in the appendices.)
Quality of Power EquipEMEnt Supplied by BHEL
In this section we will discuss the quality
.of power equipment supplied by BHEL, and
also try to find out how BHEL's products
compare with imported equipment.
A number of State Electricity Board
(SEB) officials informed the Estimate Committee
(1980-81) that power equipment supplied
by domestic manufacturers had not
performed satisfactorily and they felt that
this was "the main factor contributing to the
poor performance of power stations in the
country". 0
bhel.pdf (Size: 348.54 KB / Downloads: 181)
Nature of Market
The salient featu?es of the market for
heavy elect6ical equipment may be described
as follows:
(i) A customer's decision to buy a particular
piece of equipment not only
depends on its price and quality but
also on the 'suitability of the equipment'
for his system, the experience that
the manufacturers of the heavy electrical
equipment have on similar work
and the relation' between the customer
and the maqufacturers.I
(ii) Every customer has his own rationale
for evaluating a tender.2
(iii) The price of a heavy electrical equipment
"in fact is a package which includes
many non-price elements such as
speed of delivery; credit terms; ease of
ordering and quality of after sales
service".3
(iv) There is no continuous price information
available for heavy electrical equipment
in trade journals.4
Competitiveness of BHEL Products
We will examine this question in the case
of two major products of B3HEL, 210 MW
turbo generator (TG) sets and 210 MW
boiler. We divide this section in two parts
(a) analysis of Singrauli and Korba tenders.
Here we compare the price and the technical
parameters of the product of BHEL with
that of competing firms, and (b) analysis of
cost data of Farakka project. (BHEL won
all these tenders-original documents given
in the appendices.)
Quality of Power EquipEMEnt Supplied by BHEL
In this section we will discuss the quality
.of power equipment supplied by BHEL, and
also try to find out how BHEL's products
compare with imported equipment.
A number of State Electricity Board
(SEB) officials informed the Estimate Committee
(1980-81) that power equipment supplied
by domestic manufacturers had not
performed satisfactorily and they felt that
this was "the main factor contributing to the
poor performance of power stations in the
country". 0