12-09-2017, 10:18 AM
International marketing (IM) or global marketing is a marketing done at an international level. International Marketing is based on the strategy created in the country of origin of the company and distributed to its other offices / affiliations. In most cases it is the international company level (company has offices in different countries) market identification and guidance. International marketing is very similar to global marketing. The main difference will be the fact that Global Marketing is focusing on the intercontinental point of view. The example of international marketing would be where an English company would like to enter the Chinese market. It will be carried out by developing the marketing strategy in your home country to be introduced in the new market or you hire a company to create such a plan.