01-08-2014, 12:22 PM
COMPANY PROFILE
COMPANY PROFILE.docx (Size: 213.96 KB / Downloads: 17)
1Background of the company:
The history of Techpro Marketing Services (P) Ltd. is the history of pipe fittings production in India. In 1983, Vikas plastics and techpro amalgamated to form techpro marketing services (p) ltd, in 1988, tech pro marketing became the number one PVC pipe fitting manufacture in south India it has received the best ISI mark for quality. In 1998 taking advantage of the wings of globalization techpro started aastha impex and forayed into the global market. Growth being as the key strategy the visionary Mr. R.Swamy nurtured plastics into a corporate level. After the demise of Mr. R.Swamy his eldest son Mr. shakti swamy took the charge of the chariot .Presently the group consists of various companies like aastha Plastics, aastha Flex, aastha Exporters& Fine Polymers.
In the year 2000, to take on the challenge of globalization, star set up a core team and applied core ISO certification. In August 2001, star became the first PVC fittings manufactures in south India to receive the ISO 9002 certification. The company has made its presence significantly in Middle East market having a branch office at Dubai. It is a multi-core, multi-Product Company which has been deeply involved in the manufacture, distribution, sale, and installation and servicing to bring the customer satisfaction and social responsibilities.
The company’s operations include manufacturing of PVC fittings and allied products in clearly defined core business areas at home and overseas. The techpro group of companies is the single largest plastic industry in private sector over the years.
4 Product range of the company.
Techpro group product constitutes plumbing equipment materials such as PVC pipes, fittings, S.W.R fittings and PVC adhesive. Techpro fitting is leading names fittings over all the states. PVC pipe fittings are manufactured from the finest grade PVC resin trusted and acclaimed all over the-country for quality. Due to high tensile strength and reliability used in industry, homes etc.
These fittings are available in above 10 shapes and measures vary from 20mm to 200mm. These are also available in 3 different colours, non-toxic water for all purposes.
The company concentrates on the manufacturing of a wide range of PVC pipes and fittings and allied products. Their products are basically categorized as
6 Organisation structure of the company.
The Techpro group follows absolute dedicated approach. The organization of its manufacturing operations is based on product divisionalisation in to group of products in which are similar in technology or manufacturing process. Each group is constituted by divisions or profit centres. Each of these group, are led by absolute manager. A central manager leads the corporate function. Some of these functions in turn are reported to the managing director
PORTERS FIVE FORCES MODEL
Porter's Five Forces is a framework for industry analysis and business strategy development formed by Michael E. Porter of Harvard Business School in 1979. It draws upon Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven down to zero.
The Threat of the Entry of New Competitors
Profitable markets that yield high returns will attract new firms. This results in many new entrants, which eventually will decrease profitability for all firms in the industry. Unless the entry of new firms can be blocked by incumbents, the abnormal profit rate will tend towards zero (perfect competition). The history of star is the history of pipe fittings production in south India. In 1983, Vikas plastics and techpro plastics amalgamated to form techpro marketing services (p) ltd. In 1988, it became the number one PVC pipe fitting manufacture in north and south India it has received the best ISI mark for quality. Afterwards more organizations came into the plastic manufacturing industry and so that the competition also becomes huge.
The main competitors for techpro in the market now are:
Present market condition:
For their products techpro is facing demand higher than supply, which is a healthy situation. In case of seasonal products like suction and delivery hose, demand exceeds supply. It tries to later products to major customers. It is the main reason for expansion of production facilities.
Market Segmentation
Techpro is the dominant player in the South India. Geographically the market is segmented into five regions and branch officers are responsible for marketing activities in their regions.
. Recommendations/suggestions:
This project rather job was my first experience to the hard core reality of the real world. Before joining the organization there was many curiosities and queries in my mind about the corporate world and life style.
I still remember my first day in the organisation my BOSS i.e. Territory Sale Manager (Mr. Ashish Gupta) introduced me with the other member of the organisation. It was a great experience for me because before that if someone would have introduced me it was my family or friend. Apart from them there is also a world and too recognizes me is a great thing to notice. It gave me immense pleasure and enthusiasm towards the job.
First few days were very much challenging because fresh the college I was in the organisation so it took me some time to keep pace with them. But again thanks to the college, which had cultivated us in such a manner that, in the few days I was amalgamated with organisation and its culture.
My BOSS told me learns as fast as possible and the main stream from next week. I was very eager to do some work and handle some responsibility. To my surprise I was assigned to the job with the full responsibility to represent the organisation.
It was a responsible job for me to give all the answer of the respected customer’s queries. But I accepted the challenge. My Boss on the very first day told me it’s a very responsible job; do your best and do not let me down. It gave me some sorts of confidence and very soon I began to enjoy the job and it gave to me a better result.
Mean while I used to utilize my spare time in understanding the organization operations and handling customer’s queries. The time duration that I spend in the organization helped me a lot in my first induction programmed. I handled the situation very well and was very much satisfied with the things going on for me. In very short span of time I learned a lot and this span of time taught me lot for my successful life in future.
What I concluded from the project was that theory and practical life is something different. We need to apply that theory in our practical life for better and effective results. I can say it confidently because there were many of my colleagues who were/are working with the organisation from a long time and they are also doing well but what they lack is the art that we learn in the classroom. The same job that we can do with a greater fineness they are unable to do because of organised management learning. In sort we are moulded in such an environment that we enjoy work which may not be true for others.
The Company is doing well it has a handsome share of customer in its hand but it needs to improve in certain areas like:
CONCLUSION
The study conducted at TECHPRO MARKETING (P) LTD GROUP OF COMPANY which is the pioneer and market leader in the PVC pipe product in South, west and north India, helped in getting a wider outlook about the business environment and managing an organization. Organization has six production centres and five marketing branches spread all over south, north India and Middle East Asia, with operation all over the world.
It was a general study regarding all functions and aspects of that company. The company has seven functional departments through which it was operating. It is found that company has a good working environment and cordial relationship is maintained between all departments for the smooth functioning and achievement of the organization goal of maintain the company’s brand image among the customers. Porters Five Forces Model is done in the period of study to analyze the threat of the entry of new competitors and substitute products or services, the bargaining power of the customers and the suppliers and the intensity of competitive rivalry. SWOT analysis is also done to analyze the Strength, Weakness, Opportunities and Threats of the organization.
It has made are of most advance technology and up to date knowledge. Fully automated production has been put to use long time ago. Star received the ISI mark for quality and ISO 9002 certification for quality by TUV Germany, and ISO 14001: 2001 certification. All the products are of International standard. At present company is able to later about 10% of the market requirements. In order to later the complete needs the company is planning to increase the production level to maximum extent possible. The company is planning to increase the present product level of Dubai units. The research and development team of techpro is engrossed in developing new product for the international markets. This has helped them to gain valuable insight that prompt the group to search alternative ways for manufacturing better products in a cost effective manner.