22-04-2011, 02:32 PM
E-BankingYKB BILPA.ppt (Size: 261.5 KB / Downloads: 699)
E-Banking
Technology Commencement in Banking
In 70’s, banks started to establish centralized data processing centers.
Essentially the roles of these data processing centers are:
collect the handwritten documents from branches
compile the documents
manual data entry by the operators
generate reports for the bank staff and the central bank
execute some banking transactions
Branch Automation
In 80’s, banks started technology investments for the branches.
The first step is offline branches.
Terminals connected to local branch computer
Second step is online branches connected centrally. Most of the transactions started to be performed in the central mainframe.
Product Based Banking
In the mid-1980s, banks accepted product based banking and competed with their products.
Banks developed new products for their customers.
Credit card
Credit deposit account (Super Account)
Debit cards
Beside branch, banks brought new channels to give better service to their customers.
ATM
POS
IVR
Plastic Cards
The plastic card usage grown enormously in last 2 decade.
Plastic card became the main media for bank customers.
Number of credit card in Turkey:
data collected from BKM
Plastic Cards
Number of debit card in Turkey:
data collected from BKM
ATM
In the mid-1980s, that cash dispensers truly became a worldwide phenomenon.
It took 16 years for the first 100,000 cash dispensers to be installed, but only four years more for the next 100,000.
Now,ATM became the electronic face of banking for most customers.
Beside cash withdrawal, there exist various transaction options from transfer to fund buying/selling.
Now there are 12.174 ATM installed in Turkey (Ref: BKM)
Point Of Sale
New habits in shopping
Increased the use of plastic cards
Now there are 313.140 POS installed in Turkey (Ref: BKM)
ATM and POS Application Architecture
IVR
Interactive Voice Response (IVR) is a software application that accepts a combination of voice telephone input and touch-tone keypad selection and provides appropriate responses in the form of voice
IVR has come into our life at the beginnings of 90’s.
First step in Telephone Banking
Peak transaction volume in salary payment days for balance inquiry
Integrated with ATM system
Customer Based Banking
Banking Application Architecture
Data Warehouse
Electronic repositories of summarized historical data
The main idea behind data warehouse is get all company data working together so users can see more,learn more, and make the organization work better
Data Warehouse helps users to identify trends, find answers to business questions and derive meaning from historical and operational data.
Data access is easier and less costly
Decision support solutions run faster and are more accurate.
Data Warehouse Process
CRM
CRM is an integrated sales, marketing and service strategy
CRM goals are :
Use existing relationships to grow revenue
Use integrated information for excellent service
Introduce more repeatable sales processes and procedures
Create new value and loyalty
Implement a more proactive solution strategy
The Three Phases of CRM
Integrated CRM Applications
Alternative Delivery Channels
Anytime, anywhere banking
Telephone Banking
Internet Banking
Mobile Banking
Television banking
Next ?
Telephone Banking
7x24 banking through the phone
Main components
Switch
IVR
CTI(Computer Telephony Integration)
Manage each call using the computer
Pop up the user information while transferring the call
Agent Desktop Application
Win32,ActiveX, HTML
Host Application
Telephone Banking Infrastructure
Internet Banking
Mobile Banking
Current Mobile Banking Applications:
SMS Banking
WAP Banking
STK (Sim Toolkit) Banking
SMS Banking
Basic banking inquiry transactions(balance inquiry, funds, exchange rate inquiry…) are performed by the cooperation of bank and the GSM operator
Security is the main problem
WAP Banking
Wireless application protocol (WAP) is an application environment and set of communication protocols for wireless devices designed to enable manufacturer-, vendor-, and technology-independent access to the Internet and advanced telephony services.
WAP is a global standard and is not controlled by any single company
Various banking transactions offered in WAP environment by banks.
Similar architecture with SMS banking
SIM Toolkit
SIM card enables to keep and load different applications.
SIM Application Toolkit has been agreed as a GSM standard
SIM Application Toolkit is independent of phone manufacturers and designs.
SIM Application Toolkit allows the flexibility to update the SIM to alter the services and download new services over the air
SIM Application Toolkit is designed as a client-server application. On the server side, SimCard platform and the client side, phone that supports the SIM Application Toolkit
In the near future, banks will start to offer banking transactions in this platform.
Television Banking
Digital television (DTV) is the transmission of television signals using digital rather than conventional analog methods.
Advantages of DTV over analog TV include:
Superior image resolution (detail) for a given bandwidth
Smaller bandwidth for a given image resolution
Compatibility with computers and the Internet
Interactivity
Superior audio quality
Consistency of reception over varying distances
Banks offer their banking transaction in this new environment
T-commerce in the near future.
What is the Next channel
Microwave Banking
?
Channel Costs
Channel Integration Evolution
Channel Integration evolution
Reuse
Efficiencies of Scale
Reduction of Redundancies
The Role of Banks in the New Economy
Internet and mobile devices have brought new rules to economy and shaped the way to do business
Banks has also evolved according to the new economy and took their places in this new world to add value to their customer
The new ways to do business are :
e-commerce (B2C)
m-commerce
B2B
E-commerce - B2C
E-commerce is the buying and selling of goods and services on the Internet.
Main feature of e-commerce
24-hour availability
a global reach
the ability to interact
provide custom information and ordering
and multimedia prospects,
The Web is rapidly becoming a multibillion dollar source of revenue for the world's businesses.
Banks provide secure payments infrastructure - virtual POS
M-commerce
Mobile commerce applications involve using a mobile phone to carry out financial transactions- this usually means making a payment for goods or transferring funds electronically.
As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that m-commerce will surpass wireline e-commerce as the method of choice for digital commerce transactions.
B2B
A housands of companies that sell products to other companies have discovered that the Web provides not only a 24-hour-a-day showcase for their products but a quick way to reach the right people in a company for more information.
In the B2B, the bank role is to provide a reliable payment infrastructure that add value to corporate business
This infrastructure should cover:
Bill presentment
Bill payment
Different payment types(credit card, deposit account, loan)
Information after payment
E-Security
To improve the e-business, all the users should feel secure to perform the transaction this environment
The main concepts in e-security are:
PKI (public key infrastructure) enables users of a basically unsecure public network such as the Internet to securely and privately exchange data and money through the use of a public and a private cryptographic key pair that is obtained and shared through a trusted authority.
Public key is a value provided by some designated authority as a key that, combined with a private key derived from the public key, can be used to effectively encryption messages and digital signature.
Private or secret key is an encryption/decryption key known only to the party or parties that exchange secret messages. Public key is used together with a private key
E-Security - continued
Digital certificate is an electronic "credit card" that establishes your credentials when doing business or other transactions on the Web. It is issued by a certification authority (CA).
CA (certificate authority) is an authority in a network that issues and manages security credentials and public key for message encryption. As part of a public key infrastructure, a CA checks with a registration authority to verify information provided by the requestor of a digital certificate
An RA (registration authority) is an authority in a network that verifies user requests for a digital certificate and tells the certificate authority to issue it.
Smart Cards
About the size of a credit card, a smart card is a plastic card with an embedded microchip that can be loaded with data, used for telephone calling, electronic cash payments, and other applications, and then periodically "recharged" for additional use.
smart card contains more information than a magnetic stripe card and it can be programmed for different applications. Some cards can contain programming and data to support multiple applications and some can be updated to add new applications after they are issued
Benefit of smart cards:
enhanced security
off line transaction
programmable card
loyalty
customer information