21-09-2017, 12:41 PM
Consumers are playing an important role in online shopping. The growing use of the Internet by the younger generation in India offers an emerging perspective for online retailers. If online retailers know the factors that affect the buying behavior of Indian consumers, and the associations between these factors and the type of online buyers, then they can further develop their marketing strategies to turn potential customers into assets . The main objective of the study is to determine customer perception of online grocery stores in Chennai. The data sources used in this project report are primary and secondary data. The type of descriptive research is used for this research. The primary data consists of original information obtained from a sample size of 200 respondents residing in Chennai, Tamil Nadu through Google forms, which is published on social networking sites. The survey method is used to collect the primary data. The main findings of the study are 29% of respondents cited the reason why choosing online shopping is buying unique and special items, and they want to find the best price of the product. The result of the research also revealed that demographic variables, such as gender, age group, have no influence on customer satisfaction factors.
A grocery store is a retail store that sells mostly groceries. A grocer is a bulk food seller. Grocery stores often offer non-perishable foods that are packaged in bottles, boxes and cans; some also have bakeries, butchers, delicatessen and fresh produce. Large supermarkets that store significant quantities of non-food products, such as clothing and household goods, are called supermarkets. Some large supermarkets also include a pharmacy, customer service, redemption and electronics sections.
In Canada, the United Kingdom and the United States, supermarkets and convenience stores are sometimes described as grocery businesses or simply groceries. Small supermarkets that mainly sell fruits and vegetables are known as fruteros (Great Britain) or product markets (US), and small grocery stores that mainly sell prepared foods, such as sweets and snacks, are known such as convenience stores or delicatessens.
Some grocery stores (especially large ones) form the centerpiece of a larger complex that includes other facilities, such as gas stations, which will often run under the store name. This configuration is especially common in the UK, where large chains like Sainsbury and Tesco have many locations that operate under this format.
Some grocery stores specialize in foods of a certain nationality or culture, such as Asia, Italy, Middle East or Polish. These stores are known as ethnic markets and can also serve as meeting places for immigrants. In many cases, the wide range of products transported by large supermarkets has reduced the need for such specialized stores. The variety and availability of food is no longer restricted by the diversity of locally grown foods or the limitations of the local growing season.
A grocery store is a retail store that sells mostly groceries. A grocer is a bulk food seller. Grocery stores often offer non-perishable foods that are packaged in bottles, boxes and cans; some also have bakeries, butchers, delicatessen and fresh produce. Large supermarkets that store significant quantities of non-food products, such as clothing and household goods, are called supermarkets. Some large supermarkets also include a pharmacy, customer service, redemption and electronics sections.
In Canada, the United Kingdom and the United States, supermarkets and convenience stores are sometimes described as grocery businesses or simply groceries. Small supermarkets that mainly sell fruits and vegetables are known as fruteros (Great Britain) or product markets (US), and small grocery stores that mainly sell prepared foods, such as sweets and snacks, are known such as convenience stores or delicatessens.
Some grocery stores (especially large ones) form the centerpiece of a larger complex that includes other facilities, such as gas stations, which will often run under the store name. This configuration is especially common in the UK, where large chains like Sainsbury and Tesco have many locations that operate under this format.
Some grocery stores specialize in foods of a certain nationality or culture, such as Asia, Italy, Middle East or Polish. These stores are known as ethnic markets and can also serve as meeting places for immigrants. In many cases, the wide range of products transported by large supermarkets has reduced the need for such specialized stores. The variety and availability of food is no longer restricted by the diversity of locally grown foods or the limitations of the local growing season.