07-07-2012, 09:31 AM
Maruti Suzuki
Maruti Suzuki.pptx (Size: 1.57 MB / Downloads: 87)
INTRODUCTION
Maruti Suzuki India Limited is a leading four-wheeler automobile manufacturer in South Asia. It is largely credited for having brought in an automobile revolution to India.
It was a joint venture between the Indian government, and Suzuki of Japan. As of May 10 2007, Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog.
The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually.
Maruti Suzuki offers 13 models, Maruti 800, Omni, Alto, Versa, Ritz, Gypsy, A Star, Wagon R, Zen Estilo, Swift, Swift Dzire, SX4, and Grand Vitara.
Maruti Suzuki has manufacturing plants in Gurgaon & Manesar .
Men
The company has a multi-tier management structure, comprising:
Board of Directors
Managing Executive Officers
Executive Officers
Divisional Heads
Through this it is ensured that:
Strategic supervision is provided by the board.
Control and Implementation of Company’s strategies is achieved effectively.
Operational management remains focused on implementation.
Information regarding the company’s operations and financial performance are made available adequately.
Money
For its Indian operations, the company plans to invest Rs 9,000 Crore by 2010.
The company has also made huge investment in the plant situated at Manesar, that is almost ready to reach its peak production level of 300,000 units.
The company also operates at the new engine facility located at Gurgaon.
Maruti Suzuki has a good network of internal resources to finance the company’s operations, expansion plans as well as capital investments.
Machinery
The Manesar plant of the company established in 2006achieved an expanded installed capacity of 1,70,000 units at the end of first year.
The models of Swift, SX4 and Dzire are manufactured in Manesar.
Recently, the company has introduced a peppy k series engine for its new car, Maruti Suzuki A-star.
In future, it aims to produce more environment-friendly car engines.
The company plans to design cars that are fuel efficient and lower on CO2 emissions. It also has plans to develop hybrid, electrical, and multi-fuel engines.
Methodology
Small is Beautiful
Maruti Suzuki has a firm belief that the future of Indian car industry belongs to small cars.
The rising fuel prices, high input costs and congested city roads is paving way for small, light-weight and fuel efficient cars.
Even the government is supporting the introduction of small cars with favorable policies.
Exuding company’s confidence on growth of small cars, Maruti Suzuki aims to roll out more numbers of small cars for the Indian sub-continent.
Re-enter Europe
Maruti Suzuki re-entered European market with a global car that is fuel-efficient and lower on CO2 emissions.
This new car christened as Maruti Suzuki A-Star was launched in Europe with the brand ‘Suzuki Alto’.
Maruti has announced to launch another world strategic car model, Maruti Suzuki Splash.
Threat from substitutes: Low to medium
Consumer preference is changing (Mini cars are being replaced by compact or mid sized cars)
Setting up integrated manufacturing facilities may require higher capital investments than establishing assembly facilities
India is also likely to increasingly serve as the sourcing base for global automotive companies, and automotive exports are likely to gain increasing importance over the medium term
Indian passenger car market is moving towards cars of higher capacity
competition is likely to intensify in the SUV segment in India following the launch of new models at competitive prices.
Political Environment
The policies & objectives laid down by the Indian Government regarding the automobile sector are:
Exalt the sector as a lever of industrial growth and employment and to achieve a high degree of value addition in the country
Promote a globally competitive automotive industry and emerge as a global source for auto components
Establish an international hub for manufacturing small, affordable passenger cars and a key center for manufacturing Tractors and Two-wheelers in the world
Ensure a balanced transition to open trade at a minimal risk to the Indian economy and local industry.
Maruti Suzuki.pptx (Size: 1.57 MB / Downloads: 87)
INTRODUCTION
Maruti Suzuki India Limited is a leading four-wheeler automobile manufacturer in South Asia. It is largely credited for having brought in an automobile revolution to India.
It was a joint venture between the Indian government, and Suzuki of Japan. As of May 10 2007, Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog.
The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually.
Maruti Suzuki offers 13 models, Maruti 800, Omni, Alto, Versa, Ritz, Gypsy, A Star, Wagon R, Zen Estilo, Swift, Swift Dzire, SX4, and Grand Vitara.
Maruti Suzuki has manufacturing plants in Gurgaon & Manesar .
Men
The company has a multi-tier management structure, comprising:
Board of Directors
Managing Executive Officers
Executive Officers
Divisional Heads
Through this it is ensured that:
Strategic supervision is provided by the board.
Control and Implementation of Company’s strategies is achieved effectively.
Operational management remains focused on implementation.
Information regarding the company’s operations and financial performance are made available adequately.
Money
For its Indian operations, the company plans to invest Rs 9,000 Crore by 2010.
The company has also made huge investment in the plant situated at Manesar, that is almost ready to reach its peak production level of 300,000 units.
The company also operates at the new engine facility located at Gurgaon.
Maruti Suzuki has a good network of internal resources to finance the company’s operations, expansion plans as well as capital investments.
Machinery
The Manesar plant of the company established in 2006achieved an expanded installed capacity of 1,70,000 units at the end of first year.
The models of Swift, SX4 and Dzire are manufactured in Manesar.
Recently, the company has introduced a peppy k series engine for its new car, Maruti Suzuki A-star.
In future, it aims to produce more environment-friendly car engines.
The company plans to design cars that are fuel efficient and lower on CO2 emissions. It also has plans to develop hybrid, electrical, and multi-fuel engines.
Methodology
Small is Beautiful
Maruti Suzuki has a firm belief that the future of Indian car industry belongs to small cars.
The rising fuel prices, high input costs and congested city roads is paving way for small, light-weight and fuel efficient cars.
Even the government is supporting the introduction of small cars with favorable policies.
Exuding company’s confidence on growth of small cars, Maruti Suzuki aims to roll out more numbers of small cars for the Indian sub-continent.
Re-enter Europe
Maruti Suzuki re-entered European market with a global car that is fuel-efficient and lower on CO2 emissions.
This new car christened as Maruti Suzuki A-Star was launched in Europe with the brand ‘Suzuki Alto’.
Maruti has announced to launch another world strategic car model, Maruti Suzuki Splash.
Threat from substitutes: Low to medium
Consumer preference is changing (Mini cars are being replaced by compact or mid sized cars)
Setting up integrated manufacturing facilities may require higher capital investments than establishing assembly facilities
India is also likely to increasingly serve as the sourcing base for global automotive companies, and automotive exports are likely to gain increasing importance over the medium term
Indian passenger car market is moving towards cars of higher capacity
competition is likely to intensify in the SUV segment in India following the launch of new models at competitive prices.
Political Environment
The policies & objectives laid down by the Indian Government regarding the automobile sector are:
Exalt the sector as a lever of industrial growth and employment and to achieve a high degree of value addition in the country
Promote a globally competitive automotive industry and emerge as a global source for auto components
Establish an international hub for manufacturing small, affordable passenger cars and a key center for manufacturing Tractors and Two-wheelers in the world
Ensure a balanced transition to open trade at a minimal risk to the Indian economy and local industry.