03-09-2012, 11:04 AM
Apple Computer Inc.
Apple Computer.pptx (Size: 990.42 KB / Downloads: 26)
Environment
Apple has numerous competitors in the digital world.
Yahoo music unlimited and the legal incarnation are gunning for iTunes customers.
Sony and Samsung are trying to create ipod slayers.
Issue
apple’s challengers all face the same problem:jobs company will no doubt dominate the digital music market for years to come.
That’s because apple has learned its hard lesson about closed systems.
In the microcomputer desktop market,apple shrank from an industry leader to a niche player.
As apple designed closed systems with proprietory hardware and software that were often
Incompatible with thousands of application softwares.
Microsoft set out to replicate the basic features of the macintosh operating system in each succeeding version of its windows os .
Encouraged software developers to write apps for it and then licensed windows to mass market pc manufacturers.
Jobs cut a deal with the major 5 companies that locked up his device.
The music companies wanted to sell songs on iTunes, but they were afraid of internet piracy.
benefits
Apple introduced the first iPod in October 2001.
Apple released versions of iPod and iTunes for windows.
Fulcrum global partners estimates that iPod now account for 73 percent of the 30 million mp3 players currently being used in the united states.
So jobs promised to wrap their songs in apple fairplay, the only copy-protection software that is iPod compatible.
The songs sold by those services cannot be played on the wildly popular iPod.
Conclusion
Apple provides its best services in the U.S and its competitors are facing big challenges from it. As apple is providing the most convenient service as their customers can now use their products anywhere they want in the world. Apple is also providing exclusive copy protected software and several other additional softwares that Microsoft is not providing, So Apple is giving value to their customers by satisfying them according to their needs and wants.
Apple Computer.pptx (Size: 990.42 KB / Downloads: 26)
Environment
Apple has numerous competitors in the digital world.
Yahoo music unlimited and the legal incarnation are gunning for iTunes customers.
Sony and Samsung are trying to create ipod slayers.
Issue
apple’s challengers all face the same problem:jobs company will no doubt dominate the digital music market for years to come.
That’s because apple has learned its hard lesson about closed systems.
In the microcomputer desktop market,apple shrank from an industry leader to a niche player.
As apple designed closed systems with proprietory hardware and software that were often
Incompatible with thousands of application softwares.
Microsoft set out to replicate the basic features of the macintosh operating system in each succeeding version of its windows os .
Encouraged software developers to write apps for it and then licensed windows to mass market pc manufacturers.
Jobs cut a deal with the major 5 companies that locked up his device.
The music companies wanted to sell songs on iTunes, but they were afraid of internet piracy.
benefits
Apple introduced the first iPod in October 2001.
Apple released versions of iPod and iTunes for windows.
Fulcrum global partners estimates that iPod now account for 73 percent of the 30 million mp3 players currently being used in the united states.
So jobs promised to wrap their songs in apple fairplay, the only copy-protection software that is iPod compatible.
The songs sold by those services cannot be played on the wildly popular iPod.
Conclusion
Apple provides its best services in the U.S and its competitors are facing big challenges from it. As apple is providing the most convenient service as their customers can now use their products anywhere they want in the world. Apple is also providing exclusive copy protected software and several other additional softwares that Microsoft is not providing, So Apple is giving value to their customers by satisfying them according to their needs and wants.