16-10-2012, 05:21 PM
COMPARATIVE STUDY ON TRACTOR INDUSTRY WITH SPECIAL REFERENCE TO SONALIKA TRACTORS
COMPARATIVE STUDY ON TRACTOR INDUSTRY .docx (Size: 1.03 MB / Downloads: 78)
HISTORY OF SONALIKA GROUP
Sonalika Group - Sonalika group is one of the top automobile and agriculture machinery manufacturers in India. Apart from tractors its product line includes multi utility vehicles, three wheelers, engines and various farm equipments and implements. Established in 1969, Sonalika group since the inception has tried to understand customer need to be facilitating them with its value for money products. The Company has a state of art manufacturing facilities, spread in acres, located in the free shrubs of Punjab and Himachal Pradesh. Sonalika is the one of the top 3 tractor manufacturing companies in India; other products include Multi utility vehicles, engines and various farm equipments. Today the group stands tall with an approximate turnover of 5000 Crore INR. An average growth of 30% makes it one of the fastest growing corporate in India. It is also one of the few debt free companies. Group has strength of about 2000 employee technocrats. The company works on the maxims of low production cost and clean and safe environment. Such efforts have fetched the company the accreditation like ISO 9001 and ISO 14001.
History reveals that innovation is the key to continued progress and when applied to technology that touches human life, it can unfold a whole new economic phenomenon that has the power to change the world. With unique initiatives like the Thought leadership Forum, Leadership Forum, we have been able to create a unique platform for learning through success stories of industry leaders. The corporate philosophy embedded in trust, quality and commitment has helped the group to carve out a niche for itself in the highly competitive world of Machinery. Sonalika is the fastest growing tractor company registering growth over growth.
Since its inception has crossed 1.80 laces merely in 10 years & has attained one of the position in top three in India Sonalika group’s products exist in various international markets. Company’s product exported to Algeria, Angola, Armenia, Australia, Bangladesh, Cameroon, Ethiopia, Ghana, Ivory Coast, Malawi, Malaysia, Mauritius, Mozambique, Nepal, Oman, Republic of Benin, Senegal, South Africa, Srilanka, Sudan, Canada, Zambia, Syria, Togo, Tunisia, Ukraine, and Zimbabwe.
MISSION & VISION
VISION STATEMENT
The dream Project of Sonalika group is to cater the agricultural and auto industry with quality abrasive products through untiring dedication and leadership.
MISSION STATEMENT
We pay personal attention to customers so that, we can build products they need, and not merely sell the products we build.
CORE VALUES
To accomplish our mission, the ownership, staff, and management go to great lengths to treat each customer like a member of the family and provide them with the best choice of products and highest quality of service in the industry.
ETHO STATEMENT OR LOGO RATIONALE
Red: Symbolizes the strength, power, determination, and desire of company.
Yellow: Surrounding the Sonalika produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates the same.
Green: Leaf in the center symbolizes growth, harmony, freshness, and fertility. Black underlining the logo associates with power, elegance, and formality.
Orange: Surroundings the complete logo represents enthusiasm, fascination, happiness, creativity, encouragement, and stimulation. All this permutation of persona represents the Sonalika group as an asset in the industry.
DETAILS OF TOP EXECUTIVES
1. Chairman- Mr. L.D. Mittal
2. vice Chairman- Mr. A.S. Mittal
3. Managing Director- Mr. Deepak Mittal
4. Finance Head- Mr. Rajneesh Jain
5. Production Head- Mr. Ashok Kapoor
6. Marketing Head- Mr.L.R.Yadav (CEO)
7. R&D Head- Mr. Ashwani Malik
TURNOVER
The total turnover of the group stands for 3200crore INR. An average growth of 30% makes itone of the fastest growing corporate in India. It is also one of the few debt free companies.
SONALIKA GROUP -MILESTONE
1) 1969, Modest beginning into farm equipment and machine manufacture and earning name and fame over all these year.
2) 1995 Diversification into manufacture of tractor over whelming response from the market.
3) 1996 Roll out of first tractor from ITL.
4) 2000 enter into joint venture with Renault Agriculture France for tractor manufacture in India.
5) 2000 Started in house manuf. Of engine for tractor application.
6) 2002 Started export of tractor to Africa, Asian sub continental.
7) 2004 Started Roll out of 100000 Tractors.
8) 2004 Started establishment of ICML.
9) 2005 become the fourth largest tractor manuf. In India.
10) 2005, Roll out of first vehicle from ICML facility.