25-10-2012, 02:39 PM
Business Plan SAI CAKE
business plan cake house.doc (Size: 273.5 KB / Downloads: 42)
Introduction
SAI CAKE HOUSE is a start-up cake and bakery retail establishment located in Moga district in Punjab. Sai cake house expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.
SAI CAKE HOUSE aim to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents.
About the Ownership
SAI CAKE HOUSE is equally owned and managed by its four partners. Ms Nisha Moza is acting as operations manager, Dhruv Dhawan will be acting as Financial manager, Amaninder Bajwa acting as Marketing manager, Gagan Singh Maan act as HR manager.
The firm intends to hire two full-time pastry bakers and three part-time baristas to handle customer service and day to day operations.
Products and Services
SAI CAKE HOUSE offers a broad range of cakes & pastries. Sai cake house caters to all of its customers by providing each customer with best quality products made to suit the customer, down to the smallest detail.
The bakery provides freshly prepared bakery and pastry products at all times during business operations. Three to four moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. We are also providing our customers with coffee.
The Market
SAI CAKE HOUSE wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. Personal and expedient customer service at a competitive price is key to maintaining the local market share of this target market.
Financial Considerations
SAI CAKE HOUSE expects to raise 15 lakh of its own capital. This provides the bulk of the current financing required.
SAI CAKE HOUSE anticipates sales of about 400,000 in the first year, 600,000 in the second year, and in the 800,000third year of the plan. SAI CAKE HOUSE should break even by the ninth month of its operation as it steadily increases its sales. Profits for this time period are expected to be approximately 80,000 in year 1, 1,50,000 by year 2, and 2,30,000 by year 3. The company does not anticipate any cash flow problems.
Vision
Our vision is to become No. 1 cake house in Northern India.
1.1 Mission
SAI CAKE HOUSE aims to offer high quality cake and pastry products at a competitive price to meet the demand of the middle- to higher-income local market area residents.
1.2 Keys to Success
Keys to success for SAI CAKE HOUSE will include:
1. Providing the highest quality product with personal customer service.
2. Competitive pricing.
Description of venture
SAI CAKE HOUSE is a cake, pastries & bakery shop managed by four partners. These partners represent sales and finance/administration areas, respectively. The partners will provide funding from their own savings, which will cover start-up expenses and provide a financial cushion for the first months of operation. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.