01-04-2014, 03:20 PM
MARATHI SUZUKI INDIA LTD
History:-
Established in 1982
Joint venture of Govt. of India & Japanese company Suzuki Motors Corporation
Previously Govt. of India owned 80% equity & Suzuki had 20%.
Now Indian Financial Institute has 18.28%, Suzuki has 54.24% & 25% equity is public offering.
Key Factors:-
Functioning
Better facilities
Increasing usage & market expansion
Offering gamut of services
SWOT analysis
Strong distribution network
Customer satisfaction
Pre-owned car business
Exports
Ecological environment
Technological development
Maruti & Road Safety
Functioning
Production Management System (PMS) :-It is a strategy to achieve Manufacturing Excellence evolved through participative approach.
The system is people driven and ensures involvement of all levels (Managers, Executives, and Supervisors).
Achieved the target of selling a million cars in the financial year 2009 - 2010
PMS has lead the production team towards greater enhanced productivity with perfection.
Increasing usage & market expansion:-
Better value for money
Presence across multiple segments
Product innovation thereby increasing penetration levels.
SWOT analysis
STRENGTHS:-
Goodwill of Suzuki brand.
Contemporary technology.
Market share and reliability.
Recruitment is done in very tedious manner ensuring talent and best professionals.
Established distribution and after sales network.
WEAKNESSES:-
10% components are manufactured outside
India.
Japan for technical support.
CONCLUSION:-
Today, the Suzuki brand is synonymous with 'value-packed' products, which offer quality, reliability and originality.
An integral part of the Suzuki concept to deliver 'value-packed' products lies in ensuring that the company use the most modern manufacturing equipment and technologies together with factory workers and engineers. In addition, various activities are aimed at continually enhancing productivity, strict quality controls and effective communication.
Suzuki develops products for the new generation and changeable lifestyles, constantly creating new technologies and applying them to products with affluent imagination. The team covers a wide range of latest advances in energy, environment, electronics, communication, information and control applications.
History:-
Established in 1982
Joint venture of Govt. of India & Japanese company Suzuki Motors Corporation
Previously Govt. of India owned 80% equity & Suzuki had 20%.
Now Indian Financial Institute has 18.28%, Suzuki has 54.24% & 25% equity is public offering.
Key Factors:-
Functioning
Better facilities
Increasing usage & market expansion
Offering gamut of services
SWOT analysis
Strong distribution network
Customer satisfaction
Pre-owned car business
Exports
Ecological environment
Technological development
Maruti & Road Safety
Functioning
Production Management System (PMS) :-It is a strategy to achieve Manufacturing Excellence evolved through participative approach.
The system is people driven and ensures involvement of all levels (Managers, Executives, and Supervisors).
Achieved the target of selling a million cars in the financial year 2009 - 2010
PMS has lead the production team towards greater enhanced productivity with perfection.
Increasing usage & market expansion:-
Better value for money
Presence across multiple segments
Product innovation thereby increasing penetration levels.
SWOT analysis
STRENGTHS:-
Goodwill of Suzuki brand.
Contemporary technology.
Market share and reliability.
Recruitment is done in very tedious manner ensuring talent and best professionals.
Established distribution and after sales network.
WEAKNESSES:-
10% components are manufactured outside
India.
Japan for technical support.
CONCLUSION:-
Today, the Suzuki brand is synonymous with 'value-packed' products, which offer quality, reliability and originality.
An integral part of the Suzuki concept to deliver 'value-packed' products lies in ensuring that the company use the most modern manufacturing equipment and technologies together with factory workers and engineers. In addition, various activities are aimed at continually enhancing productivity, strict quality controls and effective communication.
Suzuki develops products for the new generation and changeable lifestyles, constantly creating new technologies and applying them to products with affluent imagination. The team covers a wide range of latest advances in energy, environment, electronics, communication, information and control applications.