02-05-2013, 04:11 PM
CONSUMER PREFERENCE OF TVS MOTOR CYCLE
Brand equity
Brand equity is what marketing is all about and maintains it is probably themost important task for any company.It is identity that includes al the assets that you build around a product toconvert it into a head brand. After all the customer buys brands products.
Brand image
Every brand image is partially designed formal product image the productimage relates to the fundamental aims and satisfied with the consumers find in a particulars product. Brand image and product image must conform to each other in the long run.
Brand preference
Brand preference means liking at one brand rather than another. In other words, brand preference is “ The prior right, favored position, better liking givento a particular brand of product.
INTRODUCTION OF THE INDUSTRYHISTORY
The Britannica Encyclopaedia describes a motorcycle as a bicycle or tricycle propelled by an internal-combustion engine (or, less often, by an electric engine).The motors on minibikes, scooters, and mopeds, or motorized velocipedes, areusually air-cooled and range from 25 to 250 cubic cm (1.5 to 15 cubic inches) indisplacement; the multiple-cylinder motorcycles have displacements of morethan 1,300 cubic cm.The automobile was the reply to the 19th-century dream of self-propelling thehorse-drawn carriage. Similarly, the invention of the motorcycle created theself-propelled bicycle. The first commercial design was a three-wheeler built byEdward Butler in Great Britain in 1884. This employed a horizontal single-cylinder gasoline engine mounted between two steerable front wheels andconnected by a drive chain to the rear wheel.The 1900s saw the conversion of many bicycles, or pedal cycles by addingsmall, centrally mounted spark ignition engines. There was then felt the need for reliable constructions. This led to road trial tests and competition betweenmanufacturers. Tourist Trophy (TT) races were held on the Isle of Man in 1907as reliability or endurance races. Such were the proving ground for many newideas from early two-stroke-cycle designs to supercharged, multivalve enginesmounted on aerodynamic, carbon-fibre reinforced bodywork.
INVENTION OF TWO WHEELERS
The invention of the first two-wheeler is a much-debated issue. "Whoinvented the first motorcycle?" may seem like a simple question, but the answer isquite complicated.Two-wheelers owe their descent to the "safety" bicycle, i.e., bicycles with frontand rear wheels of the same size, with a pedal crank mechanism to drive the rear wheel. Those bicycles, in turn descended from high-wheel bicycles. The high-wheelers descended from an early type of pushbike, without pedals, propelled bythe rider's feet pushing against the ground. These appeared around 1800, usediron-banded wagon wheels, and were called "bone-crushers," both for their jarring ride, and their tendency to toss their riders.Gottlieb Daimler (who later teamed up with Karl Benz to form the Daimler-BenzCorporation) is credited with building the first motorcycle in 1885, one wheel inthe front and one in the back, although it had a smaller spring-loaded outrigger wheel on each side. It was constructed mostly of wood, the wheels were of theiron-banded wooden-spoked wagon-type, it definitely had a "bone-crusher"chassis!This two-wheeler was powered by a single-cylinder Otto-cycle engine, and mayhave had a spray-type carburetor. (Wilhelm Maybach, Daimler's assistant, wasworking on the invention of the spray carburetor at the time). If two wheels withsteam propulsion can be called a motorcycle, then the first one may have beenAmerican.