11-05-2013, 04:08 PM
Sovereiigns Integrated PVT limited
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INTRODUCTION
Sovereiigns Integrated PVT limited is a medium scale firm which was started in 2009. Their main business objective is to serve growing organizations in Sri Lanka by providing marketing & promotional facilities. The company helps entrepreneurs to expand their markets by integrating new technologies with traditional media & the young and dynamic staff of the firm will enable to accomplish this goal. They have their own in-house & freelance, multi-generational creative staff that includes full-time copy writers, designers and marketing specialists. So they have multiple people on-hand with different styles to provide clients with more choices and better execution of their plans.
Their main services are providing A-boards, pennants, Banners, Light Board, Internal branding, printings, Stainless steel Boards, dealer boards, stage setups & backdrops, exhibition stall, event handling, & hoardings.
According to the Manager operations of the company Mr. Gemunu Peiris they have a few business problems such as quality reduction due to impermanent employees because of the lack of experience, Outdate of mechanism used by the firm due to rapid changes in technology. High tax rates for marketing products such as Billboards & advertisements, Domain competitors using subterfuge methods such as bribery to obtain tenders, High transportation costs due to frequent increase in fuel prices, Lack of initial capital to compete with domain companies, use of traditional & common marketing methods has lead to a difficulty in gaining competitor advantage.
By considering all those business problems that exist in the company we have identified their major trouble as the Lack of initial capital to compete with domain companies. In order to identify the most practical solution first we have to analyze a range of possible solutions that can be used to solve the lack of initial capital.
We should interview the finance manager to have a sound knowledge on the company’s current financial position and should carry out a background checking on current market prices to estimate the amount of capital that is needed in order to acquire tenders by competing with domain companies. Find out opportunities to overcome the barrier of financial limitation by getting the assistance of financial institutions.