30-08-2013, 12:59 PM
MINOR PROJECT REPORT ON KINGFISHER AIRLINES
KINGFISHER .doc (Size: 808 KB / Downloads: 43)
INTRODUCTION
This project is an attempt to give knowledge about Kingfisher Airlines. It aims to make its reader well versed with each and every aspect of Kingfisher Airlines.
It throws light on the following:-
1. In 1st Chapter you will find the Objectives, Research Methodology and Limitations of the study on Kingfisher Airlines.
2. In 2nd chapter you will find an overview of Kingfisher Airlines, in which you will find its fleet, current destination, departments, and different services offered by it such as Airport services, In-flight services, on - ground services. In it you will also find about the Awards, about the Management Team. You will further notice - How to book travel on Kingfisher Airlines?
3. In 3rd Chapter you will find Analysis and Interpretation on the project on Kingfisher Airlines.
4. In 4th Chapter you will find conclusion and suggestion on the project on Kingfisher Airlines.
5. In the end you will find the various sources I referred for gathering information and find the list of all the literature that I have attached.
RESEARCH METHODOLOGY
Meaning of Research
Research is an academic activity and as such the term should be used in a technical sense. According to Clifford Woody, research comprises defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis.
Research Methodology
Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods or techniques but also the methodology.
Data Source
The data can be collected from two sources, i.e. Primary and Secondary. I have collected the entire data of this project on Kingfisher Airlines from SECONDARY SOURCES like websites, books, newspapers and magazines.
Company’s Profile
Kingfisher Airline is a private airline based in Bangalore, India. The airline is owned by Vijay Mallya of United Beverages Group. Kingfisher Airlines started its operations on May 9, 2005 with a fleet of 4 Airbus A320. The airline currently operates on domestic as well as international routes, covering a number of major cities, both in and outside India. Kingfisher Airlines was the first airline in India to operate with all new aircrafts and to order the Airbus A380.
In a short span of time Kingfisher Airline has carved a niche for itself. The airline offers several unique services to its customers. These include: personal valet at the airport to assist in baggage handling and boarding, accompanied with refreshments and music at the airport, audio and video on-demand, with extra-wide personalized screens in the aircraft and three-course gourmet cuisine.
In 2008, due to the prevalent economic downturn, the civil aviation industry faced the worst period in its history. It was the time, when air passenger traffic started dripping, and the aircraft fuel prices went sky rocketing. As a result, Kingfisher Chairman Vijay Mallya and his Jet Airways counterpart Naresh Goyal announced an alliance, after a meeting. According to the alliance, both the airline companies decided to implement code-sharing on both domestic and international flights. It was a step to reduce the expenses. Subsequently, frequent flier programs were announced by both the airlines, namely King Club and Jet Privelege.
History
Kingfisher Airlines is a subsidiary of the UB Group, one of the largest beverage companies in the world. The branding of the airline is linked to that of Kingfisher Beer, India’s largest brewery.
The airline, which is headed by the charismatic Dr Vijay Mallya, took to the skies in May 2005, and attracted attention for its high quality product with personal in-flight entertainment in every seat; custom interior designs for each aircraft; valet assistance at airports and complimentary hot food and beverages. The airline initially operated a single class service but subsequently introduced a highly acclaimed First Class, allowing it to compete with Jet Airways for the high yield corporate market. In addition to its A320 family aircraft used on domestic routes, Kingfisher Airlines also operates ATR-72 turboprops on regional sectors.
In Jun-07, it dramatically increased its influence in the market with the acquisition of a 26% shareholding in India’s largest LCC, Air Deccan, for approximately USD130 million, and an open offer for a further 20%. There will also be greater coordination between the two brands, with Air Deccan to adopt the Kingfisher image in its logo and to switch to a red, rather than a blue color scheme. Kingfisher had flown 11.26 million passengers and captured a 27.6% market share last year.
Why Aviation?
What gladdened Dr. Vijay Mallya must have been a Cabinet decision on Wednesday, October 20, 2004, which hiked the permitted foreign direct investment (FDI) limit in domestic airlines to 49% from the existing 40%. This move is expected to help fledgling airlines like Kingfisher and Air Deccan. Jet and Sahara lobbied till the last, some political parties (leftists) tried to muddy the waters, but the skies were opening up and Dr. Mallya had cause for cheer. The bogey of national security concerns raised by the Jet-Sahara cartel failed. More than the 9% hike, the decision also signaled to domestic airlines and foreign investors that the government was serious on aviation reform.