04-08-2012, 04:33 PM
Apple Inc
AppleiOS.docx (Size: 769.49 KB / Downloads: 35)
INTRODUCTION
Apple Computer, Inc. is an Americanmultinational corporation with a focus on designing and manufacturing consumer electronics and software products. Apple was launched successfully in 1976 by founders Steve Jobs and Steve Wozniak. Today, Apple is engaged in the design, development and marketing of personal computers (PC) and related software, peripherals, network solutions, portable digital music players, and related accessories. The company’s portfolio of offerings comprises Mac computing systems, iPods, iPhones, and servers. The company’s software applications include Mac OS, iLife, iWork, and internet applications like Safari and QuickTime, among others. The company mainly operates in the US. It is head quartered in Cupertino, California and employs 21,600 employees.
Apple has 357 retail stores in ten countries, and an online store. It is the largest publicly traded company in the world by market capitalization, overtopping ExxonMobil by some $150 billion, as well as the largest technology company in the world by revenue and profit, more than Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual sales totaled $65 billion, growing to $108 billion in 2011.
HISTORY
The operating system was unveiled with the iPhone at the Macworld Conference & Expo, January 9, 2007, and released in June, 2007. At first, Apple marketing literature did not specify a separate name for the operating system, stating simply that the "iPhone runs OS X". Initially, third-party applications were not supported. Steve Jobs argued that developers could build web applications that "would behave like native apps on the iPhone". On October 17, 2007, Apple announced that a native Software Development Kit (SDK) was under development and that they planned to put it "in developers' hands in February". On March 6, 2008, Apple released the first beta, along with a new name for the operating system: "iPhone OS".
The previous September, Apple had released the iPod touch, which had most of the non-phone capabilities of the iPhone. Apple also sold more than one million iPhones during the 2007 holiday season. On January 27, 2010, Apple announced the iPad, featuring a larger screen than the iPhone and iPod touch, and designed for web browsing, media consumption, and reading iBooks.
iTunes
iTunes is a media player computer program, used for playing, downloading, saving, and organizing digital music and video files on desktop or laptop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad.
iTunes can connect to the iTunes Store to purchase and download music, music videos, television shows, iPod games, audiobooks, podcasts, movies and movie rentals, and ringtones. It is also used to download application software from the App Store for the iPhone, iPad and iPod Touch. iTunes has been criticized for not being able to transfer music from one portable device to another.
iTunes was introduced by Apple Inc. on January 9, 2001. The latest version, 10.6.1, is available as a free download for Mac OS X v10.5 or later, as well as Windows XP or later. In June 2010, Apple released a new privacy policy pertaining to the capture and collection of users' real-time location information.
iDEVICES
This is a list and comparison of devices designed and marketed by Apple Inc. that run a Unix-likeoperating system named iOS, often referred to simply as iDevices. The devices include the iPhone multimedia smartphone, the iPod touch, which is similar to the iPhone but has no cell phone hardware, and the iPadtablet computer. All three devices function as digital audio and portable media players and Internet clients. The Apple TV, which also runs iOS, is a set-top box for streaming local media to a connected television set, and has no screen of its own.
iOS JAILBREAKING
iOS jailbreaking, or simply jailbreaking, is the process of removing the limitations imposed by Apple on devices running the iOSoperating system through the use of custom kernels. Such devices include the iPhone, iPod touch, iPad, and 2nd Gen Apple TV. Jailbreaking allows users to gain root access to the operating system, allowing iOS users to download additional applications, extensions, and themes that are unavailable through the official Apple App Store. Jailbreaking is a form of privilege escalation, and the term has been applied to privilege escalation on other computer systems as well. The name refers to breaking the device out of its "jail", a technical term used in Unix-style systems, for example FreeBSD jail. A jailbroken iPhone, iPod touch, or iPad running iOS can still use the App Store, iTunes, and other normal functions, such as making telephone calls.
Voice Commands
Sandwich, but anyone hoping for an answer to iOS 5's Siri integration will be disappointed. However, ICS voice-command software now has a hands-free feature that lets you activate voice actions just by speaking to your phone, instead of pressing a button. People purchasing the new iPhone 4S get to take advantage of iOS 5's new Siri personal digital assistant, which lets you carry out a number of tasks using voice commands. Some of the most interesting Siri features include creating calendar appointments, setting alarms and timers, retrieving basic facts and figures from Wolfram Alpha, and adding location-based reminders.
Both voice-command services also let you do things such as play music, search the Web, and dictate notes, SMS, and email messagesGoogle has added some enhancements to Voice Actions for Android in Ice Cream .
Notifications and Multitasking
Apple borrowed liberally from Android for iOS 5's new notification system. The new iPhone system includes the appearance of incoming notifications at the top of your iOS device's screen, as well as a full-screen notifications center that you can swipe down from the top of the screen.
Ice Cream Sandwich's notifications include a few enhancements, one of which allows users to pull down the notifications window from the lock screen. Google has also added a new feature called the Recent Apps list, which lets you view thumbnail images of all your running apps and jump between them with one tap.
New Apps and Features
Ice Cream Sandwich has a new People app that is reminiscent of Windows Phone 7's people hub. The new Android app includes a larger profile photo for each of your contacts, and integrates their social networking status updates from services such as Google+ and Twitter. ICS also has a new Gmail app that promises faster performance, includes a new preview pane, and lets you search the past 30 days' worth of your email offline. Google has also updated Calendar, Maps, and Music, but the company has yet to fully demonstrate what the new changes are. A new data-usage app shows you how much data you've been using on a graph; you can also see usage forecasts to plan around your bandwidth caps.
CONCLUSION
Apple is one of the most established and healthy IT brands in the world and has a very loyal set of enthusiastic customers that advocate the brand. It means that Apple as a provider, not only recruits new customers but also retains them. Apple has always been ahead of its time.
The company was the first to realise that design really matters and is still the company that sells what customers want that is not only the product but also intangible benefits along with it . When a company builds a reputation it is very important to protect it and in order to protect its reputation Apple has to stick to its role of innovator and deliver products that are modish and well designed or the results can be catastrophic failure.
AppleiOS.docx (Size: 769.49 KB / Downloads: 35)
INTRODUCTION
Apple Computer, Inc. is an Americanmultinational corporation with a focus on designing and manufacturing consumer electronics and software products. Apple was launched successfully in 1976 by founders Steve Jobs and Steve Wozniak. Today, Apple is engaged in the design, development and marketing of personal computers (PC) and related software, peripherals, network solutions, portable digital music players, and related accessories. The company’s portfolio of offerings comprises Mac computing systems, iPods, iPhones, and servers. The company’s software applications include Mac OS, iLife, iWork, and internet applications like Safari and QuickTime, among others. The company mainly operates in the US. It is head quartered in Cupertino, California and employs 21,600 employees.
Apple has 357 retail stores in ten countries, and an online store. It is the largest publicly traded company in the world by market capitalization, overtopping ExxonMobil by some $150 billion, as well as the largest technology company in the world by revenue and profit, more than Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual sales totaled $65 billion, growing to $108 billion in 2011.
HISTORY
The operating system was unveiled with the iPhone at the Macworld Conference & Expo, January 9, 2007, and released in June, 2007. At first, Apple marketing literature did not specify a separate name for the operating system, stating simply that the "iPhone runs OS X". Initially, third-party applications were not supported. Steve Jobs argued that developers could build web applications that "would behave like native apps on the iPhone". On October 17, 2007, Apple announced that a native Software Development Kit (SDK) was under development and that they planned to put it "in developers' hands in February". On March 6, 2008, Apple released the first beta, along with a new name for the operating system: "iPhone OS".
The previous September, Apple had released the iPod touch, which had most of the non-phone capabilities of the iPhone. Apple also sold more than one million iPhones during the 2007 holiday season. On January 27, 2010, Apple announced the iPad, featuring a larger screen than the iPhone and iPod touch, and designed for web browsing, media consumption, and reading iBooks.
iTunes
iTunes is a media player computer program, used for playing, downloading, saving, and organizing digital music and video files on desktop or laptop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad.
iTunes can connect to the iTunes Store to purchase and download music, music videos, television shows, iPod games, audiobooks, podcasts, movies and movie rentals, and ringtones. It is also used to download application software from the App Store for the iPhone, iPad and iPod Touch. iTunes has been criticized for not being able to transfer music from one portable device to another.
iTunes was introduced by Apple Inc. on January 9, 2001. The latest version, 10.6.1, is available as a free download for Mac OS X v10.5 or later, as well as Windows XP or later. In June 2010, Apple released a new privacy policy pertaining to the capture and collection of users' real-time location information.
iDEVICES
This is a list and comparison of devices designed and marketed by Apple Inc. that run a Unix-likeoperating system named iOS, often referred to simply as iDevices. The devices include the iPhone multimedia smartphone, the iPod touch, which is similar to the iPhone but has no cell phone hardware, and the iPadtablet computer. All three devices function as digital audio and portable media players and Internet clients. The Apple TV, which also runs iOS, is a set-top box for streaming local media to a connected television set, and has no screen of its own.
iOS JAILBREAKING
iOS jailbreaking, or simply jailbreaking, is the process of removing the limitations imposed by Apple on devices running the iOSoperating system through the use of custom kernels. Such devices include the iPhone, iPod touch, iPad, and 2nd Gen Apple TV. Jailbreaking allows users to gain root access to the operating system, allowing iOS users to download additional applications, extensions, and themes that are unavailable through the official Apple App Store. Jailbreaking is a form of privilege escalation, and the term has been applied to privilege escalation on other computer systems as well. The name refers to breaking the device out of its "jail", a technical term used in Unix-style systems, for example FreeBSD jail. A jailbroken iPhone, iPod touch, or iPad running iOS can still use the App Store, iTunes, and other normal functions, such as making telephone calls.
Voice Commands
Sandwich, but anyone hoping for an answer to iOS 5's Siri integration will be disappointed. However, ICS voice-command software now has a hands-free feature that lets you activate voice actions just by speaking to your phone, instead of pressing a button. People purchasing the new iPhone 4S get to take advantage of iOS 5's new Siri personal digital assistant, which lets you carry out a number of tasks using voice commands. Some of the most interesting Siri features include creating calendar appointments, setting alarms and timers, retrieving basic facts and figures from Wolfram Alpha, and adding location-based reminders.
Both voice-command services also let you do things such as play music, search the Web, and dictate notes, SMS, and email messagesGoogle has added some enhancements to Voice Actions for Android in Ice Cream .
Notifications and Multitasking
Apple borrowed liberally from Android for iOS 5's new notification system. The new iPhone system includes the appearance of incoming notifications at the top of your iOS device's screen, as well as a full-screen notifications center that you can swipe down from the top of the screen.
Ice Cream Sandwich's notifications include a few enhancements, one of which allows users to pull down the notifications window from the lock screen. Google has also added a new feature called the Recent Apps list, which lets you view thumbnail images of all your running apps and jump between them with one tap.
New Apps and Features
Ice Cream Sandwich has a new People app that is reminiscent of Windows Phone 7's people hub. The new Android app includes a larger profile photo for each of your contacts, and integrates their social networking status updates from services such as Google+ and Twitter. ICS also has a new Gmail app that promises faster performance, includes a new preview pane, and lets you search the past 30 days' worth of your email offline. Google has also updated Calendar, Maps, and Music, but the company has yet to fully demonstrate what the new changes are. A new data-usage app shows you how much data you've been using on a graph; you can also see usage forecasts to plan around your bandwidth caps.
CONCLUSION
Apple is one of the most established and healthy IT brands in the world and has a very loyal set of enthusiastic customers that advocate the brand. It means that Apple as a provider, not only recruits new customers but also retains them. Apple has always been ahead of its time.
The company was the first to realise that design really matters and is still the company that sells what customers want that is not only the product but also intangible benefits along with it . When a company builds a reputation it is very important to protect it and in order to protect its reputation Apple has to stick to its role of innovator and deliver products that are modish and well designed or the results can be catastrophic failure.