06-03-2013, 03:00 PM
Coca-Cola company
Coca-Cola.ppt (Size: 2.55 MB / Downloads: 52)
About the company(To be the global successful enterprise)
The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded in 1886, The Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. The company’s corporate headquarters are in Atlanta, with local operations in over 200 countries around the world.
About the company
One of our greatest strengths lies in our ability to conduct business on a global scale, while maintaining a local, community-focused approach. We build our company by building relationships - with the consumer, with our customers and bottlers, and with the communities we serve.
Along with Coca-Cola, recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. In all, The Coca-Cola Company sells and markets nearly 400 brands globally.
The Coca-Cola Company is an Equal Opportunity Employer that values the diversity of its employees, customers, and consumers.
Marketing Strategy of Coca-Cola
Coca-Cola has been a complex part of American culture for over a century. The product's image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment"
Financial information
For additional financial information about our operating segments and geographic areas, Notes the consolidated financial statements of this report, incorporated herein by reference.
The company manufactures and sells beverage concentrates and syrups, including fountain syrups.
The company also manufacture and sell some finished beverages, both carbonated and noncarbonated, including certain juice and juice-drink products and water products.
Coca-Cola.ppt (Size: 2.55 MB / Downloads: 52)
About the company(To be the global successful enterprise)
The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded in 1886, The Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. The company’s corporate headquarters are in Atlanta, with local operations in over 200 countries around the world.
About the company
One of our greatest strengths lies in our ability to conduct business on a global scale, while maintaining a local, community-focused approach. We build our company by building relationships - with the consumer, with our customers and bottlers, and with the communities we serve.
Along with Coca-Cola, recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. In all, The Coca-Cola Company sells and markets nearly 400 brands globally.
The Coca-Cola Company is an Equal Opportunity Employer that values the diversity of its employees, customers, and consumers.
Marketing Strategy of Coca-Cola
Coca-Cola has been a complex part of American culture for over a century. The product's image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment"
Financial information
For additional financial information about our operating segments and geographic areas, Notes the consolidated financial statements of this report, incorporated herein by reference.
The company manufactures and sells beverage concentrates and syrups, including fountain syrups.
The company also manufacture and sell some finished beverages, both carbonated and noncarbonated, including certain juice and juice-drink products and water products.