10-05-2014, 12:11 PM
A COMPARATIVE STUDY OF FM CHANNELS IN INDORE CITY
COMPARATIVE STUDY.doc (Size: 111.5 KB / Downloads: 11)
ABSTRACT
The research is undertaken to find out the preferences of the people for music, respect to FM Channels in Indore city. Therefore the research will give information about the youths’ preferences regarding to different types of music, different programs RJ’s entertainment quality and some new upcoming trends in radio industry.
This Research study will helpful in understanding of, what activities or strategy FM Channels use for promoting their brand for achieving the target segment.
The comparative study on FM Channel provides key industry analysis and industry statistics, measures current scenario, analyzes current and future industry trends in Radio channels industry and shows advertisement and RJ’S humorous quality respect to listener’s satisfaction.
Radio industry globally is a well established and a mature medium of communication and used by advertisers affectively in brand building and sales promotion. The medium also provides entertainment and information to its consumers and hence acts as an important business medium of communication and entertainment
In India the private radio industry is experiencing rapid growth. Though the industry was privatized in late 1990s, the business model was not viable until the phase II of licensing came into force. The phase II fostered competition and brought in new players into the industry. The new and the old players largely belong to established business groups who in turn are part of larger media houses.
These players also control a large chunk of radio business in the country
As part of the overall growth experienced in the Indian economy during last decade, the media and the advertising industry have experienced good growths. While the share of radio industry is far below the international standards, the industry is experiencing good growth. Because the model of the industry is advertisement driven, the radio industry largely mirrors the contours of the advertising industry.