13-11-2012, 01:55 PM
A CRITICAL ANALYSIS OF MARKETING ACTIVITIES OF VODAFONE
A CRITICAL ANALYSIS OF MARKETING.doc (Size: 1.65 MB / Downloads: 37)
INTRODUCTION TO TOPIC
A CRITICAL ANALYSIS OF MARKETING ACTIVITIES OF VODAFONE:
critical analysis: analysis is getting information to solve the problems in the corporation, going out and seeking opinions on optimals,actuals,feelings, cause and solutions. So on the other hand critical analyses means appraisal based on careful analytical evaluation. And in simlpe words, a serious examination and judgment of something; "constructive criticism is always appreciated"
The purpose for writing a critique is to evaluate somebody's work (a book, an essay, a movie, a painting...) in order to increase the reader's understanding of it. A critical analysis is subjective writing because it expresses the writer's opinion or evaluation of a text. Analysis means to break down and study the parts.
So this is a depth study of markiting activities of vodafone as well as careful analytical evaluation of vodafone markiting activities and the examination and evaluation of the relevant information to select the best course of action from among various alternativesWriting a critical paper requires two steps: critical reading and critical writing.
Critical reading:
1. Identify the author's thesis and purpose
2. Analyze the structure of the passage by identifying all main ideas
3. Consult a dictionary or encyclopedia to understand material that is unfamiliar to you
4. Make an outline of the work or write a description of it
5. Write a summary of the work
6. Determine the purpose which could be
To inform with factual material
To persuade with appeal to reason or emotions
To entertain (to affect people's emotions)
7. Evaluate the means by which the author has accomplished his purpose
• If the purpose is to inform, has the material been presented clearly, accurately, with order and coherence?
• If the purpose is to persuade, look for evidence, logical reasoning, contrary evidence
• If the purpose was to entertain, determine how emotions are affected: does it make you laugh, cry, angry? Why did it affect you?
Consider the following questions: How is the material organized? Who is the intended audience? What are the writer's assumptions about the audience? What kind of language and imagery does the author use?
SAMPLE OUTLINE FOR CRITICAL ESSAY
After the passage under analysis has been carefully studied, the critique can be drafted using this sample outline.
• I. Background information to help your readers understand the nature of the work
A. Information about the work
1. Title
2. Author
3. Publication information
4. Statement of topic and purpose
B. Thesis statement indicating writer's main reaction to the work
• II. Summary or description of the work
• III. Interpretation and/or evaluation
A. Discussion of the work's organization
B. Discussion of the work's style
C. Effectiveness
D. Discussion of the topic's treatment
E. Discussion of appeal to a particular audience
Objective of Study:
Following are the main objective to study about the customer satisfaction on Vodafone.
To study customer satisfaction level of Vodafone.
To study various Marketing activities provided by Vodafone.
To study the various services provided by Vodafone.
Scope of the study
• To conduct this research the target population was the mobile users, who arousing GSM technology.
• Targeted geographic area of Barnala Sample size of 100 respondents was taken.
• To these 100 respondents a questionnaire was given, the questionnaire was a combination of both open ended and closed ended questions.
• Finally the collected data and information was analyzed and compiled to arrive at he conclusion and recommendations given.
• During the study, on many occasions the respondent groups gave us a cold shoulder.
• Some retailers/whole sellers refuse to cooperate with the queries.
• Money played a vital factor in the whole project duration
Importance of the study
There are many benefits related to take this study. Some of the benefits of taking this study are as follows:
By analyzing this information, the company would be able to better design schemes & services & target right prospects’ needs & wants.
More people will get aware about Vodafone that will increase profit level of Vodafone.
This study helps to identify the behavior of consumer when there are no offers & schemes from Vodafone.